Friday, January 27, 2023
Features 10 New EVs Including EQA and EQB To Follow Mercedes-Benz EQC CEO...

10 New EVs Including EQA and EQB To Follow Mercedes-Benz EQC CEO Says

Mercedes-Benz has a bold strategy when it comes to electric vehicles and it will all start with the new EQC scheduled to arrive in dealerships in early 2020.

The Mercedes-Benz EQC will be followed by the EQA and then the EQB as 10 new all-electric vehicles are planned by 2022, Mercedes-Benz Canada President and CEO Brian D. Fulton told us in a sit down during the Montreal Auto Show in January.

“The EQC will be the beginning of a significant electric offensive for Mercedes-Benz not only globally but also here in Canada”, Fulton said.

For the first time in its history, Mercedes-Benz Canada sold more SUVs than cars last year. The brand is calling 2019 the year of the SUV with the new GLE, refreshed GLC, and brand-new GLB all arriving on the market this year.

As 2020 and the new EQC roll around, however, Mercedes-Benz Canada expects the momentum to quickly shift towards EVs. The EQA and EQB will follow along with larger EVs such as the EQE and EQS which will be built as exclusively electric luxury vehicles.

“By 2025, we expect one in four vehicles sold by Mercedes-Benz Canada will be electrified with most being all-electric”. Fulton also expects EV pricing to align more closely with traditional Mercedes-Benz models as more electric models are introduced.

“We believe as we get closer to 2021 or 2022 will see the gap in pricing between EVs and traditional vehicles begin to shrink”.

Are Mercedes-Benz Dealerships Ready?

One of the major challenges of any automaker pushing to bring EVs to market is making sure dealers are on board.

“We’re working very closely with our dealership advisory board and doing a comprehensive review of all of our 59 dealerships across Canada to make sure we have the right processes and the right infrastructure in place”.

Helping Mercedes-Benz adapts its dealerships to the realities of selling EVs is the fact that smart vehicles offered in these dealers are already electric. Mercedes-Benz intends to reconfigure all of its dealerships with the necessary tools to sell and service EVs on a larger scale and, some would say more importantly, appropriately train its dealer teams.

“We have a comprehensive training program rolling out in our dealers with our sales teams and management teams to make sure they are as comfortable talking about EVs as they are talking about a GLC”.

The EQC will be a big deal at Mercedes-Benz and will usher in an all-new product lineup that will sit next to, but not replace in the short and medium term the core Mercedes-Benz vehicle family.

As dealers get ready to welcome new EQ models to their showroom and consumers are already starting to compare the new electric luxury SUV to the Audi e-tron and Jaguar I-Pace, Brian D. Fulton emphasizes the fact that whatever electric vehicles Mercedes-Benz brings to market, they will be quality vehicles first, EVs second.

“Our EVs will be Mercedes-Benz throughout. They look like a Mercedes-Benz and they feel like a Mercedes-Benz, the only difference is that they have an electric powertrain”

The 2020 Mercedes-Benz EQC will be powered by two electric motors developing a total of 402 horsepower. It will reach 100 km/h in just over 5.0 seconds and a 80-kWh battery will supply enough power for roughly 450 kilometers of range on the European Cycle. Converted to Canadian rules, range should be around 375 kms.

2019 Audi e-tron First Drive Review: More Lightning Than Thunder

2020 Mercedes-Benz EQC Images

Trending Now

Kia is still working on a mid-size pickup truck

For now, little is known about this new product. The turbodiesel drivetrain of the Mojave SUV makes it difficult for a North American...

Production of the Lightyear 0 is Suspended as Focus Shifts to Lightyear 2

The Lightyear 0 entered production less than two months ago. The company says it has no choice other than to stop production to...

Hyundai Set to Debut Two Spectacular Concepts at the 2023 Canadian International Auto Show

The Hyundai N Vision 74 is the coolest concept in a while. The 2023 CIAS will mark the RN22e’s global auto show debut. ...

Acura 2023 Lineup: Models And Changes Overview

The Acura NSX halo supercar and ILX sedan are gone. Acura Integra makes a comeback, hot-rod Type S variant on the way. No...

Updates Give the 2024 Polestar 2 More Range and More Power

The Single Motor version is now RWD instead of FWD and it offers up to 483 kilometres of range. Sustainability improvements have reduced...
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.