Thursday, February 9, 2023
News 100 Ford Dealers Expected to Build Bronco Showrooms

100 Ford Dealers Expected to Build Bronco Showrooms

Bronco buildings?

  • Dealers asked Ford for a better way to showcase the model

  • Would include fire pit, accessory walls


The all-new Ford Bronco hasn’t even hit dealers yet, but already some of those Ford dealers are already planning on building the Bronco its own dedicated showroom, a new report says. This time the idea is coming from the dealers themselves, not a push from above, as is typically the case for sub-brands.

According to Automotive News, Ford officials are expecting around 100 dealers to build Bronco showrooms, expected to be near or connected to existing Ford stores, but use the Bronco horse logo in place of the usual Ford Blue Oval.

“It’s an announcement to the world we’re back; the Bronco is back,” Tim Hovik, owner of San Tan Ford in Gilbert, AZ, and chairman of Ford’s national dealer council, told Automotive News. “It’s such an iconic product that in an absolute way, we feel a Ford dealer is really adding almost an additional franchise.”

The design, says the report, calls for a 3,800-square-foot building with a place to display three vehicles, offer an indoor accessory wall, and has an exterior that is more in keeping with the rugged off-road image of the Bronco. The renderings from Ford of what the new showroom could look like came following requests from dealers for such a design. Ford has reportedly also agreed to give those with Bronco showrooms more allocations of the vehicle.

With the Bronco badge currently only on two vehicles (and only one of those actually on sale) it seems like an odd move. But Ford has hinted strongly that it plans to expand the Bronco lineup with more vehicles that offer the same rugged look and capability.

The report says that if dealers want more Bronco but not a new building, Ford will have displays available for those dealers to use to showcase the vehicle in a more economical manner.

 

 

Trending Now

The 2024 Volkswagen Atlas will show up this week

Don't expect an electrified drivetrain. This facelift should be based on the current generation. Will this new face be the last one of...

The Cadillac Lyriq will Now Qualify for US Clean Vehicle Tax Credits

The Lyriq was previously considered a sedan by the US Government. This now means the Lyriq can benefit from up to $7,500 in...

Bankruptcy: the sunset happened too soon for Lightyear

The company had only assembled about a dozen cars. The court approved the request of the operating company responsible for the production of...

Mazda Promises the MX-5 Miata Will Outlive Us All

Today is a brighter day for us all. The MX-5 Miata was born in 1990 and will never die. For most, the Mazda MX-5,...

The 2024 Toyota Grand Highlander introduced with more space and two hybrid engines

The new 2024 Toyota Grand Highlander is a larger version with more cargo space than the current Highlander. The 2024 Toyota Grand Highlander will...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.