Dealers asked Ford for a better way to showcase the model
Would include fire pit, accessory walls
The all-new Ford Bronco hasn’t even hit dealers yet, but already some of those Ford dealers are already planning on building the Bronco its own dedicated showroom, a new report says. This time the idea is coming from the dealers themselves, not a push from above, as is typically the case for sub-brands.
According to Automotive News, Ford officials are expecting around 100 dealers to build Bronco showrooms, expected to be near or connected to existing Ford stores, but use the Bronco horse logo in place of the usual Ford Blue Oval.
“It’s an announcement to the world we’re back; the Bronco is back,” Tim Hovik, owner of San Tan Ford in Gilbert, AZ, and chairman of Ford’s national dealer council, told Automotive News. “It’s such an iconic product that in an absolute way, we feel a Ford dealer is really adding almost an additional franchise.”
The design, says the report, calls for a 3,800-square-foot building with a place to display three vehicles, offer an indoor accessory wall, and has an exterior that is more in keeping with the rugged off-road image of the Bronco. The renderings from Ford of what the new showroom could look like came following requests from dealers for such a design. Ford has reportedly also agreed to give those with Bronco showrooms more allocations of the vehicle.
With the Bronco badge currently only on two vehicles (and only one of those actually on sale) it seems like an odd move. But Ford has hinted strongly that it plans to expand the Bronco lineup with more vehicles that offer the same rugged look and capability.
The report says that if dealers want more Bronco but not a new building, Ford will have displays available for those dealers to use to showcase the vehicle in a more economical manner.