Tuesday, January 26, 2021
News California Dealer Adds $100k Markup To 2020 Ford Mustang Shelby GT500

California Dealer Adds $100k Markup To 2020 Ford Mustang Shelby GT500

Dealership markup on the Shelby GT500 makes it more expensive than an Audi R8 or Porsche Taycan Turbo

  • Thousand Oaks dealership is selling the new 2020 Ford Mustang Shelby GT500 for $169,900
  • Base starting price for a Mustang Shelby GT500 in the U.S. is $72,900

Markups on new, high-demand cars aren’t unusual. One Ford dealership may be pushing the envelop a bit, however, by adding almost $100,000 to the price of a base 2020 Ford Mustang Shelby GT500.

The dealership in question, DCH Ford of Thousand Oaks in California, has one new Shelby GT500 in stock which it is selling for a cool $169,900. The car is Shadow Black on Ebony and there’s no word in the car’s copy-pasted description about any optional packages.

2020 Ford Mustang Shelby GT500 First Drive Review: Getting Surgical

The description does state that this particular example has 20-inch Michelin Pilot Sport 4S tires. That would mean in theory that it doesn’t have the $18k Carbon Fiber Track Package which comes with Pilot Cup Sport 2 tires. You can check out the dealer’s display here.

Even if it was loaded, the GT500 retails for less than $100,000 ($95,495 with the tech and track packages). For what this dealership is asking for their Shelby GT500, you could get an Audi R8 V10 and a two-week trip to Italy, a 992 Porsche 911 C4S and a month at a luxury resort in the Maldives, or two C8 Corvettes even with a reasonable markup. In other words, the markup is absolutely nuts.

Granted, DCH of Thousand Oaks isn’t the only dealer marking up the latest Shelby. A YouTuber reported markups of $40,000 earlier this year, and one dealership in Virginia is marking up the car to $145,890. Most dealerships are putting markups on the Shelby GT500, but there are quite a few examples on Autotrader.com of models selling for under $100,000.

Will they get their price? Being California, it is possible. We just hope that the buyer knows that they may never recoup the markup even if the Shelby GT500 turns into a collectible. Previous generation models have kept their value better than most, but they still have depreciated.

2020 Ford Mustang Shelby GT500 | Photo: Louis-Philippe Dube

2020 Ford Mustang Shelby GT500 | Photo: Louis-Philippe Dube

2020 Ford Mustang Shelby GT350R | Photo: Ford

2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500
2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500
2020 Ford Mustang Shelby GT500 | Photo: Ford

2020 Ford Mustang Shelby GT500
2020 Ford Mustang Shelby GT500 | Photo: Ford

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Charles Jolicoeur
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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