2020 Kia Soul EV was expected later in 2019 but because of strong demand for the Kia Niro EV (and Hyundai Kona EV), buyers will have to wait longer.
Electric vehicles are the talk of the Globe these days. Although sales have slowed considerably in some cases in North America, they continue to take loads of real-estate on specialized auto media websites. Case in point: the anticipated 2020 Kia Soul EV which was expected before the end (Q3 possibly) of 2019 will now be delayed until sometime in 2020.
Michael Cole, chief operating officer-Kia Motors America, told WardsAuto in an interview that the “Soul EV will probably be (coming to the U.S.) next year.” He added that “The global demand for electrification, particularly in Europe with their (carbon-dioxide) taxation, (is high). Everyone in Europe has to by 2020 get to this 95 grams (of CO2 per 100 km target). The demand in other regions of the world for Niro product is extremely high.”
Without specifically explaining why the Soul EV is delayed, he has essentially justified that in a market that’s not as interested by EVs, there’s no sense to bring another (from the Hyundai Group). As well, given that the European Union has established the world’s most stringent CO2 regulations for vehicles, as many EVs as possible are headed there.
WardsAuto reports that “Industry-watchers are debating why most BEVs are struggling.” Not that we know much but higher average purchase prices, uneven incentives depending on where you live, the lack of knowledge on the consumer’s behalf and cheap oil and petrol-powered vehicles would be places to start…
We’re big fans of electric vehicles but the consumer decides what he or she wants. For the moment, EVs aren’t making the cut unless they are heavily incentivized.