This was to be expected: Dealers are taking on massive markups on the first batch of MK5 Toyota GR Supras arriving in showrooms.
There really is no reason to be surprised by this bit of news. Less than three weeks ago, when we attended the launch event for the 2020 Toyota GR Supra, we brought up the topic of inflated dealer markups on hyped cars like the Supra with Toyota reps. The best and only thing they could say is that they’re not supposed to behave in this manner.
This type of behaviour gives credence to the term “stealership” especially when there are no reasons other than greed and capitalism. A number of dealerships, the vast majority of them in the US, are asking 20% to 100% over the set retail price of $55,250 USD for one of the 1,500 Launch Edition cars. One post on the Supramk5 forum relates that one dealership was asking $120,000 for a new Supra! While there’s apparently no visual proof of this, a screenshot of a certain Jerry’s Toyota in Baltimore, Maryland is circulating on the web showing that the internet price for a GR Supra was of $100,000. Keep in mind, these prices are before taxes, tags, and in some cases, a dealer processing fee.
A commenter on our First Drive review video actually mentions that he’s paid $10,000 above MSRP for a Launch Edition. Considering the crap some dealers are pulling, he might be getting a good deal…
Oh, and for we Canucks, the 2020 Toyota GR Supra Launch Edition includes red mirror caps and leather interior, matte-black wheels and carbon fiber on the center console. In Canada, all our mirror caps are black, red leather interior is a no-cost option on specific colors, black wheels are not available and the carbon fibre is standard.
When you think about it, at $64,990, our loaded 2020 Toyota GR Supra is one hell of a bargain. And yes, we know everyone’s doing it, namely Jeep, Dodge, Honda and a few other brands.