Thursday, July 7, 2022
News 2020 Toyota GR Supra Commands Mega Markup Scams By Dealers

2020 Toyota GR Supra Commands Mega Markup Scams By Dealers

This was to be expected: Dealers are taking on massive markups on the first batch of MK5 Toyota GR Supras arriving in showrooms.

There really is no reason to be surprised by this bit of news. Less than three weeks ago, when we attended the launch event for the 2020 Toyota GR Supra, we brought up the topic of inflated dealer markups on hyped cars like the Supra with Toyota reps. The best and only thing they could say is that they’re not supposed to behave in this manner.

2020 Toyota GR Supra First Drive Review: No Longer A GT But Behaves Like One

This type of behaviour gives credence to the term “stealership” especially when there are no reasons other than greed and capitalism. A number of dealerships, the vast majority of them in the US, are asking 20% to 100% over the set retail price of $55,250 USD for one of the 1,500 Launch Edition cars. One post on the Supramk5 forum relates that one dealership was asking $120,000 for a new Supra! While there’s apparently no visual proof of this, a screenshot of a certain Jerry’s Toyota in Baltimore, Maryland is circulating on the web showing that the internet price for a GR Supra was of $100,000. Keep in mind, these prices are before taxes, tags, and in some cases, a dealer processing fee.

A commenter on our First Drive review video actually mentions that he’s paid $10,000 above MSRP for a Launch Edition. Considering the crap some dealers are pulling, he might be getting a good deal…

Oh, and for we Canucks, the 2020 Toyota GR Supra Launch Edition includes red mirror caps and leather interior, matte-black wheels and carbon fiber on the center console. In Canada, all our mirror caps are black, red leather interior is a no-cost option on specific colors, black wheels are not available and the carbon fibre is standard.

When you think about it, at $64,990, our loaded 2020 Toyota GR Supra is one hell of a bargain. And yes, we know everyone’s doing it, namely Jeep, Dodge, Honda and a few other brands.


2020 Toyota GR Supra Photo Gallery

Trending Now

Hyundai Veloster Officially Dropped After 2022 Model Year

The Hyundai Veloster was introduced in 2011 as a 2012 model. The Veloster’s best sales year was 2013. Only the high-performance Veloster N...

General Motors Has Almost 100,000 Vehicles Waiting Around its Factories to be Completed

The supply chain crisis is still ongoing and it is causing problems for many automakers Close to 100,000 GM vehicles are currently waiting...

The Ford Bronco and Ranger are Being Recalled for an Improperly bonded Windshield

The Windshield could separate from the vehicle in a crash, thus risking injuries to the passengers Water leaks and wind noises could also...

Many People were Injured in a Crash Involving a Cruise Autonomous Vehicle

The crash happened in California on June 3rd, one day after the company received a crucial permit The autonomous vehicle attempted to turn...

Tesla Could Open its Supercharging Network in the US by the End of the Year

Tesla has already opened its network to other vehicles in some European countries The Biden administration made an announcement that hints at the...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.