2021 Ford Bronco Logo Revealed

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2020 Ford Bronco | Photo: Ford
2020 Ford Bronco | Photo: Ford

Ford has published the final, official logo of the upcoming Bronco a few months ahead of the SUV’s scheduled reveal.


While we were expecting the Ford Bronco to be unveiled before the end of 2019, the automaker is now announcing a spring 2020 debut. For now, we have the Bronco’s new and official logo.

The latter features a kicking horse silhouette over or beside the Bronco lettering in a model-specific font. Details of the horse have differed slightly compared to the first drawing Ford released back in 2018 as well as the logos of the previous-generation models.

We still don’t have any official details regarding the Ford Bronco, which will likely be introduced for the 2021 model year. What we do now so far is that it will be available in two- and four-door body styles, with the option of a removable roof.

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It will also flaunt a retro exterior design reminiscent of the first-gen Bronco, but also very similar to the Jeep Wrangler’s—its direct rival. We’ll be getting squared-off bodywork, fender flares and a rear-mounted spare tire. According to some reports, the outside mirrors will be mounting on the front pillars, hinting at the possibility of removable doors.

We also don’t know yet what powertrain will be stuffed under the hood of the Ford Bronco, but we’ll assume the Ford Ranger’s 310-horsepower, turbocharged 2.3-litre four-cylinder engine is a likely candidate. The Ford F-150’s 290-horsepower, 3.3-litre V6 might also be a possibility. We even heard rumours a manual transmission would be offered as well, and a hybrid option should be available at some point.

There’s also a smaller, rugged SUV on the way at Ford, and although it doesn’t yet have a name, it will be based on the 2020 Ford Escape’s architecture. It might be called the Adventurer, but that’s just a rumour for now.

The first Bronco hit the market back in 1966, and retired in 1996. Obviously, we’re very anxious to see what the 2021 Ford Bronco 4×4 will look like.

The new logo of the 2021 Ford Bronco. | Photo: Ford Motor Company
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Baby Ford Bronco to be called Adventurer, or Puma? | Photo: Off-road.com

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