Sunday, June 4, 2023
News 2021 Mercedes-Benz S-Class Intelligent Drive: Interview With Jochen Haab

2021 Mercedes-Benz S-Class Intelligent Drive: Interview With Jochen Haab

The new 2021 Mercedes-Benz S-Class offers the highest level of autonomous driving technology ever offered in a new Benz. 

  • We speak with Jochen Haab about the new 2021 Mercedes-Benz S-Class’ advanced Intelligent Drive system

When it comes to active safety and autonomous technology at Mercedes-Benz, Jochen Haab is the man to speak with.

We caught up with him remotely at the new 2021 Mercedes-Benz S-Class first drive event held in Germany, an event we were scheduled to attend but that was ultimately postponed because of the pandemic.

The first time we spoke with Jochen was at the previous-generation S-Class launch three years ago. At the time, he believed fully autonomous driving technology was 10 years away.

2021 Mercedes-Benz S-Class Is Bigger And More Powerful Than Ever

We wondered if he has changed his position on the evolution of self-driving cars since and also discussed the current evolutions in the new 2021 Mercedes-Benz S-Class as well as the implications of snow and cold weather on autonomous driving technology.

The new 2021 Mercedes-Benz S-Class features a more advanced Level 3 autonomous driving system which provides hands-off capability in certain situations. We cover these and other changes in the interview along with an in-depth look at the new car’s features and the overall direction of autonomous driving technology.

Unveiled in early September, the new S-Class features quite a bit of advanced tech in every area of the driving experience. A larger 12.8-inch OLED centre touchscreen houses the 2nd-generation MBUX system while five other screens display of range of details. The new S-Class will launch in S 500 and S 580 versions when it debuts next spring in Canada.

Dealers take:

“Obviously, anytime there’s a new S-Class unveiled, it’s a big deal. We can’t wait to learn more about the car and more importantly, show it to our customers. We feel it will give S-Class clients exactly what they have been asking for in recent years”, says a sales rep at Silver Star Mercedes-Benz in Montreal.

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Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including and as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email


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