First Ghost launched in 2009 is the best-selling Rolls-Royce in the 116-year history of the brand
The next generation of the Rolls-Royce Ghost will debut in the fall the company announced this evening. The announcement was accompanied by an open letter from Rolls-Royce CEO Torsten Müller-Ötvös.
In it we learn that the new Ghost has been in development for the last five years. We also get a glimpse into what consumers like about their current Rolls-Royce Ghost.
“They told us that they very much enjoyed Ghost’s versatility and breadth of character. It is a car they enjoyed driving themselves – or to be driven in should the occasion call for a chauffeur. They also appreciated the car’s pared-back simplicity, or as they put it, “a slightly smaller, less ostentatious means to own a Rolls-Royce'”, the letter states.
Rolls-Royce Ghost | Photo: Rolls-Royce
“We found that these clients are showing a marked tendency towards luxury objects that celebrate reduction and restraint – that don’t shout, but rather, whisper. They are seeking design purity by rejecting obvious and unnecessary embellishments and overt complication”, Müller-Ötvös adds.
Of course Rolls-Royce and its buyers would see the Ghost as restrained and subtle. It nevertheless is an impressive car in every facet, much like the Wraith and Dawn that came after it.
There is no word on what kind of powertrains are in the works for the next Ghost. The current model is powered by a 6.6-litre turbocharged V12 that punches out 563 horsepower and moves the Ghost to 60 mph (97 km/h) in 4.7 seconds.
Any chance the Ghost gets a hybrid engine? Unlikely, but you never know. In the meantime, we are sure more details on the next Rolls-Royce Ghost will be coming our way soon.
