Wednesday, June 23, 2021
News 2021 Toyota RAV4 Prime Price Set At $44,990 in Canada

2021 Toyota RAV4 Prime Price Set At $44,990 in Canada

The new plug-in Toyota RAV4 Prime priced under $45k which means it gets the maximum federal and provincial rebates

  • New 2021 Toyota RAV4 Prime to start at $44,990

  • It will be offered in three versions: SE, XSE and XSE with Technology Package

  • RAV4 Prime has an estimated 68 kilometres of range (42 miles)


In certain areas of Canada, demand for the new 2021 Toyota RAV4 Prime has been through the roof. Today, Toyota announced it will start at $44,990 and come in three versions.

That puts the 2021 RAV4 Prime at about $12,500 more than a base Toyota RAV4 Hybrid LE, but the Prime will start at the SE trim which means it will offer significantly more equipment. When comparing apples with apples, the new RAV4 Prime SE is roughly $6,000 more than a RAV4 Hybrid XSE.

2021 Toyota RAV4 Prime Trims And Specs Overview Canada

Because it is priced at just under $45,000 and because its lithium-ion battery’s capacity is above 15.0 kWh, the 2021 RAV4 Prime is eligible for the full $5,000 IZEV program rebate from the federal government.

2021 Toyota RAV4 Prime | Photo: Toyota

Things get a bit more interesting if you live in Quebec or British Columbia. There, provincial rebates are tacked on to the federal incentive. In BC, buyers get an additional $1,500 rebate on the RAV4 Prime for a total of $6,500 off the starting price. In Quebec, the combined federal and provincial rebates total $13,000.

That brings the actual price for the 2021 Toyota RAV4 Prime down to $31,990 in Quebec, $38,490 in BC, and $39,990 in the rest of Canada.

The RAV4 Prime is powered by a plug-in hybrid engine that delivers 302 horsepower, 83 more than the RAV4 Hybrid. It has an all-electric range of 68 kilometres (42 miles) from an 18.1-kWh battery and can reach 60 mph (97 km/h) in 5.8 seconds. When taking into account fuel usage, the average fuel economy rating is rated at 2.6 Le/100 km.

Charging the RAV4 Prime is expected to take 12 hours with a standard 120-volt outlet and less than 3 hours with a 240-volt outlet.

That being said, the towing capacity of the all-new RAV4 Prime is 2,500 lbs.

As stated previously, certain areas of Canada starting with Quebec have seen tremendous interest in the new RAV4 Prime and many dealers we have spoken with say they are unsure of demand. Toyota says it will be rolling out the RAV4 Prime starting today in waves, focusing on Quebec first and then BC.

Toyota says Quebec will be the focus this year meaning that customers who put down deposits in other provinces may have to wait until the start of 2021.

2021 Toyota RAV4 Prime | Photo: Toyota

2021 Toyota RAV4 Prime | Photo: Toyota

2021 Toyota RAV4 Prime | Photo: Toyota

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Charles Jolicoeur
Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including EcoloAuto.com and MotorIllustrated.com as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email

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