Saturday, October 17, 2026
News2024 Ferrari Purosangue Priced From $400,000 US

2024 Ferrari Purosangue Priced From $400,000 US

The Ferrari Purosangue is not yet classified as an SUV or wagon so it might get more expensive


  • The actual “base” price is $398,350.

  • It’s powered by a 715-hp V12 engine.


It is crazy to think that Ferrari’s long-awaited highly-anticipated is finally here and will be priced at only $400,000. We say this because the not-quite-an-SUV-yet Purosangue will inevitably be unobtanium meaning that the Italian supercar maker could easily have asked for 25% more money and still sell’em all.

The Purosangue SUV is Unmistakingly a Ferrari

Speaking of money, and yes, we are well aware that $400k is a massive amount, the most insane part about the price is that it works out to nearly twice as much as Lamborghini’s Urus wagon base pricing. Certainly, this was purposefully done by Ferrari possibly to show that their non-SUV is twice as good.

The $398,350 price tag includes the $5000 destination charge, according to Road & Track however, the gas guzzler tax is not included as the Purosangue has yet to be officially classified as an SUV or a station wagon and also EPA-rated mpg numbers have not been announced. As an FYI, the Urus is considered a station wagon by the US government.

As is typically the case with new Ferrari vehicles, no Canadian price is expected to be set. Instead, US prices are usually converted.

Ferrari Purosangue | Photo: Ferrari
Ferrari Purosangue | Photo: Ferrari
Ferrari Purosangue | Photo: Ferrari

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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