Thursday, April 25, 2024
News2025 Nissan Kicks Gets Bigger, Faster, Adds All-Wheel Drive Option

2025 Nissan Kicks Gets Bigger, Faster, Adds All-Wheel Drive Option

Combining Street Style with Advanced Driving Dynamics

  • Unveiled at Barclays, the 2025 Kicks offers enhanced size, power, and all-wheel drive.

  • Features include a sleek design, modern cabin with dual displays, and superior cargo space.

  • Innovative launch event at NCAA, emphasizing connections through pivotal consumer touchpoints.

Nissan unveiled the all-new 2025 Kicks crossover in dramatic fashion at the Barclays Center in Brooklyn during the opening rounds of the 2024 NCAA Men’s Basketball Tournament. The splashy launch, complete with a giant digital 3D “shoebox” display outside the arena, aligned the redesigned Kicks with the energy and passion of March Madness ahead of its public debut at the New York International Auto Show.

The 2025 Kicks aims to reshape expectations in the compact crossover segment with bolder styling, more interior space, upgraded technology and the addition of optional all-wheel drive for the first time. Nissan hopes the makeover for one of its popular urban runabouts will allow it to stand out in a crowded field.

A Crossover with Street Cred 

Inspired by the latest sneaker designs, the 2025 Kicks sports a muscular yet aerodynamic exterior with bulging fenders, creased bodylines and a striking lighting signature. The spacious cabin features a modern, minimalist design highlighted by a sweeping dash with dual 12.3-inch displays and an available panoramic sunroof.

Compared to the outgoing model, the new Kicks gains several inches in most interior dimensions, providing more room for people and gear. It outclasses key rivals with best-in-class cargo space behind the rear seats. Sleek “zero gravity” seats enhance long-distance comfort.

2025 Nissan Kicks | Photo: Nissan

Engaging Drive, Intelligent AWD

Kicks graduates to a more powerful 2.0L four-cylinder engine and continuously variable transmission for improved acceleration and passing power. Available for the first time is Intelligent All-Wheel Drive to boost traction on slippery surfaces. Selectable “Snow” mode optimizes the AWD system for winter driving.

On the technology front, every Kicks includes Nissan’s comprehensive Safety Shield 360 suite of driver aids as standard equipment. Also available is ProPILOT Assist, a hands-on semi-autonomous driving system for less stressful highway cruising. Keeping devices charged is easy with wireless Apple CarPlay/Android Auto and multiple USB-C ports.

The “Unboxing” Treatment

To generate buzz before its auto show debut, Nissan treated the 2025 Kicks to an “unboxing” event for fans attending NCAA Tournament games at Barclays. A huge digital rendering depicted the crossover emerging from an oversized shoebox, playing off the model’s sneaker-inspired styling. Inside, attendees could get an up-close look, enter contests and groove to beats spun by DJs.

“By aligning our brand with consumer passions at pivotal touchpoints, we showcase our products to the right audiences, fostering meaningful connections in the most impactful manner,” explained Marisstella Marinkovic, Nissan’s U.S. marketing VP.

The 2025 Kicks will arrive in Nissan showrooms later this summer.

2025 Nissan Kicks | Photo: Nissan
2025 Nissan Kicks | Photo: Nissan
2025 Nissan Kicks | Photo: Nissan
2025 Nissan Kicks | Photo: Nissan
2025 Nissan Kicks | Photo: Nissan


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