2025 Toyota Crown Signia SUV Unveiled as Latest Toyota SUV

• New SUV is powered by a 243-hp hybrid engine as standard

• Only one Limited version will be offered

• It will go on sale in summer 2024

A little over a year after the return of the Toyota Crown sedan to North America, the 2025 Toyota Crown Signia SUV expands Toyota’s top-of-the-line nameplate to the sport utility vehicle segment. Offered exclusively with a hybrid powertrain, the Crown Signia SUV will be offered in just one trim in Canada and packed with just about every luxury feature Toyota can offer. Although not the largest SUV in Toyota’s lineup, you get the sense from the automaker that it will be the most refined and luxurious.

There is also a good chance that the new Crown Signia SUV replaces the current Toyota Venza. Featuring the same powertrain and roughly the same size, the Crown Signia SUV likely has among its top objectives to make Toyota a player in the premium midsize SUV segment, something the Venza has struggled to do since its return.

Comfort and Refinement are Front and Centre

Toyota strongly emphasizes the luxurious nature of the new 2025 Toyota Crown Signia SUV. Built on the Toyota New Global Architecture K that it shares with the sedan, the Crown Signia SUV will offer sedan-like driving comfort with added versatility according to Toyota. Space will be more than sufficient for five, and Toyota says the cargo area will measure 6.5 feet once the second row is folded down flat.

Toyota engineers also worked to reduce noise and vibrations inside. Acoustic glass on the front side windows, sound-deadening material under the dashboard, and an engine cover made of noise-absorbing materials are part of the efforts made to make the Crown Signia SUV more refined on the road. The only model offered will be the Limited, which in Toyota’s world is among the most luxurious trims. Standard leather-trimmed seats with double stitching and quilting will provide an upscale luxurious look while rear passengers get dedicated air vents, two cupholders, and two USB-C ports. Back up front, standard heated and ventilated front seats, as well as an 8-way driver and 8-way passenger power seats, provide added comfort.

The Latest Tech Features

A 12.3-inch standard multi-information display digital instrument cluster and 12.3-inch touchscreen with the latest generation Toyota multimedia system are front and centre inside. As you would expect, the layout of the dashboard, steering wheel design, and most other interior features are identical to the Crown sedan. The Toyota Multimedia system will allow for voice-activated interactions using the “Hey Toyota” commands. Moreover, the new Crown Signia SUV will deliver the full suite of Toyota connected services including Drive Connect and Remote Connect, which allows for mobile phone remote access to lock or unlock the doors, start the vehicle, or locate your Crown Signia SUV if you’ve lost it in a parking lot. The 2025 Toyota Crown Signia SUV will feature the latest generation of driver assistance features with Toyota Safety Sense 3.0 standard. Blind-spot monitoring, rear cross-traffic alert, and safe exit assist are also standard.

Hybrid-Only Powertrain

The 2025 Toyota Crown Signia SUV will feature a single powertrain option at launch. A 2.5-litre four-cylinder engine will pair with two electric motor generators to deliver 243 hp. This is the same output as the Toyota Highlander Hybrid offers, and of course, the Toyota Venza.

However, unlike the Venza, which offered 3,500 pounds of towing capacity, Toyota says the 2025 Crown Signia SUV will be able to tow 2,700 pounds. Toyota says the Crown Signia SUV should average around 6.5 L per 100 km. No word yet on whether it will eventually come with the more powerful Hybrid Max powertrain.

We do know that the model will arrive on the market next summer, with pricing information to follow at a later date.

Looking at the Toyota Crown Signia SUV, it feels like Toyota is trying to reach two objectives with one product. One, give the Crown nameplate a bit more backing as the premium emblem in the Toyota lineup and two, give midsize SUV buyers who don’t want a third row a more appealing option than what the Venza has so far proven to be. The Venza itself is a good product, but for one reason or another, it has yet to resonate with consumers. Adding a touch of luxury might help stir interest.