Genesis is about to make a huge splash in the midsize luxury SUV segment. Well, in terms of volume in the segment, it’ll be a little one at first but for Genesis, it has the potential to double its current footprint in our market.
We’ve covered the all-new 2021 Genesis GV80 a few times in the last month and firmly believe it’s got what it takes to take on the likes of Audi, BMW, Mercedes-Benz and Lexus in its segment – at least from what we got to see and touch firsthand.
Let’s continue digging and answer 5 questions on the new 2021 Genesis GV80.
What’s New About The 2021 Genesis GV80?
Simply put, 99% of it is all-new and unique to the GV80. Hyundai has the uncanny ability to produce bespoke platforms for products in an age where modular architectures run rampant. The reason why Hyundai can do this is that the make their own steel – it’s that simple. As such, the GV80’s platform is a RWD unit that can accommodate and AWD setup. In Canada, only AWD drivetrains will wisely be offered.
Now, powering the 2021 Genesis GV80 will be a pair of turbocharged engines. The basic will be a turbocharged 2.5-litre 4-cylinder derived from the Hyundai Sonata, making this element one of a handful that isn’t entirely new. The other engine is a twin-turbocharged 3.5-litre V6. Power will be routed to a standard 8-speed automatic transmission.
The Genesis G90 luxury sedan introduced the brand’s distinct styling language and now, with the GV80, the styling cues have fully matured. Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group, further pushed the styling agenda and has essentially delivered the company’s face.
Huge efforts were made onboard as well. The dashboard is unobstructed, relatively clean and prominently features the standard huge 14.5-inch touchscreen. Also included is Genesis’ CCP (captive control pad) which features hand-writing recognition which is apparently extremely intuitive – we’ll see when we get to test the GV80 ourselves. Seating for seven will be optional while five will always be very comfortable in the SUV.
Performance and infotainment technologies are important, as is safety. A number of active safety features will be served up as standard with the GV80 including a center-side air bag between front seats, forward collision avoidance assistance with AI which will adapt to your driving style, and much more.
What’s The 2021 Genesis GV80’s Price?
Pricing for the 2021 Genesis GV80 is not yet known however a few hints were dropped at the unveiling event in January.
Considering that Genesis will continue the tradition established by Hyundai and Kia, value will be a strong argument in favour of the GV80. The base 4-cylinder AWD GV80 will likely start in the mid-$50k range. A loaded twin-turbo V6 edition with added features should see its price land in the mid-$70k.
In other words, the level of kit built into the $75,000 GV80 V6 will surely rival what you’ll find in a $90,000+ BMW or Mercedes-Benz.
When Will It Be Released?
The 2021 Genesis GV80 is expected to arrive this summer. Actual dates (and pricing) will become available this spring.
Who Will It Compete With?
This is where the 2021 Genesis GV80 will upset many. Its projected pricing lands it between the likes of the Audi Q5 and Q7, the BMW X3 and X5 and in the gap between the Mercedes-Benz GLC and GLE. Once again, the value proposition will be akin to getting an X5 for the price of an X3 and so on.
The GV80 will also take on the Lexus NX and RX, the Lincoln Nautilus and Aviator, the Land Rover Discovery Sport and Discovery, the Range Rover Evoque and Velar, the Porsche Macan and Cayenne, the Cadillac XT5 and XT6, Volvo XC60 and XC90, the Jaguar F-Pace and so on and so forth.
This is why we think the Genesis GV80 has such potential. Granted, it’s not the first product to bridge gaps between segments but somehow the offering is very believable in this instance.
What Do We Think About the 2021 Genesis GV80?
Let’s put it this way: This is the first Genesis product that shows true potential. We love the G70 sedan and think it deserves all the love its received since it landed a few years ago but its reach is limited in a world where Audi A4s, BMW 3 Series and Mercedes-Benz C class cars are already feeling massive pressure from their SUV counterparts. The G80 and G90 sedans are good at what they do…
The 2021 Genesis GV80 will create interest, intrigue and huge sales for the brand, unlike the three sedans. Once it’s polarizing “Monumental Crest Grille” is accepted and digested, the SUV will deliver. The GV80 looks the part and Genesis will loaded it up but good to convince as many shoppers to sign on the dotted line.
We expect that the driving experience will be better than decent, and we look forward to finding out. The 2021 Genesis GV80 is very promising.