Wednesday, October 5, 2022
5 Questions Answered 5 Questions About the Volkswagen Tarok Answered

5 Questions About the Volkswagen Tarok Answered

Mid-sized pickups are the big thing happening in the auto industry right now, and the new Volkswagen Tarok could be the latest model in a growing segment.

The Volkswagen Tarok concept unveiled at the New York Auto Show isn’t confirmed yet and public reaction will play a huge role in whether it happens or not. Still, it’s interesting to do a bit of speculation here.

What’s New About the Volkswagen Tarok Concept?

The Volkswagen Tarok is the latest pickup truck concept from Volkswagen. Last year VW unveiled the Atlas Tanoak pickup at the New York Auto Show, and now we have the Tarok. According to Volkswagen, the Tarok Concept’s goal is to “gauge market reaction for a truly versatile compact entry-level pickup”. In other words, if the people like it, Volkswagen will build it.

Early info suggest the Volkswagen Tarok will be able to transport items measuring up to 73.2 inches thanks to a an extended bed that can go into the cabin for more storage space. Payload is rated at 2,271 pounds which is quite a bit more than the Ford Ranger (1,650 pounds) and new Jeep Gladiator (1,600 pounds). Off-road capability is aided by a 9.6-inch ground clearance, 23.8-degree approach angle and 26.4-degree departure angle.

The Volkswagen Tarok Concept also gets a few nifty features that include a large 9.2-inch touchscreen for the infotainment system as well as a removable Bluetooth speaker so that you can bring your music with you outside the Tarok.

Powering the concept is a turbocharged four-cylinder engine with 147 horsepower which would make it the least powerful mid-sized truck. We’re guessing if it does make it to production, we will see a lot more power out of the Tarok truck to handle its best-in-class payload.

Volkswagen Tarok Concept
Volkswagen Tarok Concept | Photo: Volkswagen

How Much Would It Cost?

The Volkswagen Tarok isn’t confirmed and so its price hasn’t been set yet. That said, Volkswagen of America CEO Scott Keogh told Motor1 during a roundtable that VW could probably make and sell a competent mid-sized truck in the $25,000 US range, meaning around $30,000 and $35,000 in Canada.

When Could It Be Released?

Volkswagen Tarok Concept
Volkswagen Tarok Concept | Photo: Volkswagen

If the market reaction tells Volkswagen to build the new Tarok pickup, we’ll probably see a production version in early 2020 with a lunch around the end of the next year.

What Models Would It Compete With?

The new Volkswagen Tarok pickup would face the handful of brand-new models in the segment including the new Ford Ranger, 2020 Toyota Tacoma and 2020 Jeep Gladiator. It would also have to take on the Chevy Colorado, GMC Canyon and Nissan Frontier as well as the Honda Ridgeline. Some tough competition, but there is a market for it and it’s growing.

What Do We Think About It?

Volkswagen Tarok Concept
Volkswagen Tarok Concept | Photo: Volkswagen

We like the design of the Volkswagen Tarok and we like the idea of driving a German-engineered mid-size pickup. It would likely have a very unique personality and feel. For now, that’s really all we can say about the Tarok. We hope Volkswagen builds it and we think there’s room for it.

Volkswagen Tarok Concept
Volkswagen Tarok Pickup Concept | Photo: Matt St-Pierre

Volkswagen Tarok Concept
Volkswagen Tarok Concept | Photo: Volkswagen

Volkswagen Tarok Concept | Photo: Volkswagen

Volkswagen Tarok Concept
Volkswagen Tarok Concept | Photo: Volkswagen

Volkswagen Tarok Concept
Volkswagen Tarok Concept | Photo: Volkswagen

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Charles Jolicoeur
Charles Jolicoeur was studying to be a CPA when he decided to drop everything and launch a car website in 2012. Don't ask. The journey has been an interesting one, but today he has co-founded and manages 8 websites including and as General Manager of NetMedia360. He also sits on the board of the Automotive Journalists Association of Canada. Send me an email


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