Thursday, February 25, 2021
News A Compact Sub-Ranger Pickup Coming From Ford In The Near Future

A Compact Sub-Ranger Pickup Coming From Ford In The Near Future

While there are no specific dates for the launch of this new compact pickup, with the planned imminent disappearance of Ford’s most affordable products, we don’t think it’ll take too long to arrive.

There was a time, in the not so distant past, that the Ranger was one of Ford’s most affordable vehicles. And by affordable, we mean priced somewhere around the Escort and Tempo of the day. One of the main reasons why the Ranger was so popular in its heyday was that many consumers simply opted for the Ranger over a car for the same money.

The F-150 is Ford’s cash-cow. The new 2019 Ranger will certainly do well but a smaller and attainable pickup could reach serious volumes. Ford has confirmed that they will build such a vehicle without specifying a timeline, or a name.

Thing is, Ford’s done this in the past with sub- and compact-car-based pickups elsewhere in the world. At one point, they revived the Courier name for certain markets. Ford also has a history of car-based pickups, the most popular in North America being the Ranchero.

We’ll speculate that the new Focus’ chassis could easily serve as the base for such a vehicle. The Focus Active, a faux-crossover, was to come to market but that decision was reversed thanks to You-Know-Who… And let’s be clear, the new small pickup won’t need to be rugged or even offer a standard 4×4 system.

As soon as we find out more, we’ll let you know.

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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