Bronco Filson concept to benefit forest fire fighting
Green and white with a load of fire gear
Ford has just revealed yet another Bronco concept, this time to help the forest. It’s a Bronco Badlands painted in a glorious US Forest Service Green and white paint job alongside a last-gen Ford Bronco in the same colours. A partnership with outdoor gear supplier Filson to help raise funds in one of the most devastating forest fire seasons in US history.
Forest Service Green is a minty shade that does extremely well in a strange role. It needed to be green and it needed to be easily spotted in the woods and does both delightfully. The Bronco Filson Wildland Fire Rig Concept is a Bronco Badlands with Sasquatch package finished in that unique hue.
The Fire Rig concept gets a full fire-fighting kit including a water tank in the back, but it also has interior trim using Filton’s outdoor apparel materials. Otter green duck canvas bolsters on the doors, and the same material on armrests and seat surround give it a Filson feel, and the seats themselves are a quilted black leather meant to look like a jacket lining. A CB radio sits on the Bronco’s instrument panel device rack, and the soft top and cargo divider are fireproof ripstop nylon like that on a Filson backpack.
Completing the off-road package are a Ford Performance bumper with Warn Zeon winch and a custom roof rack with Rigid light bar. In the rack is fire fighting gear including a shovel, water tanks, axes, and it can be used to stand on as a fire lookout. The 50-gallon water tank sits with a fire hose reel, high-pressure pump, and Stihl chainsaw.
Ford didn’t say what it plans to do with this four-door concept, other than to raise awareness for the Bronco Wild Fund, which supports the National Forest Foundation and other outdoor charities. They did say that Ford and the Bronco Wild Fund will donate a pair of two-door Broncos complete with firefighting gear modelled after this one to support forest fire crews. Filson will also sell three special Bronco items, including a gear bag, with half of profits to the NFF.