A new design language to come at Buick?

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2018 Buick Regal GS

Is Buick preparing a new design language now that General Motors sold Opel last year?

In recent years Buick has been on a steady decline in sales in North America. Not only are sales of sedans down – it is not for nothing that the LaCrosse was sacrificed lately – but even other models such as the underrated Envision are slow to be accepted by consumers on the continent.

Fortunately, as Car Design News reports, there may be a glimmer of hope on the horizon, especially since General Motors sold its Opel and Vauxhall divisions to PSA last year. For those who did not know it yet, many Buick models on sale right now are simply touched-up versions of the German brand’s products. Think of the Encore or the Regal for example.

However, this separation is perhaps what Buick lacked to escape anonymity because the design department will finally be able to reinvent the brand as it sees fit instead of having to start from a model already existing on another market.

We can bet on the arrival of the Buick Encore GX in North America by next year, the larger version of the Buick Encore that has just been unveiled at the Shanghai Motor Show recently. That being said, it would not be surprising to see a coupe SUV, a fashion that has grown in recent years. The prototype Enspire presented a year ago already demonstrated once again that the designers of the brand can imagine something other than the image to which we have been accustomed for a decade or so.

One thing is certain, the future of the brand goes through a redefinition of Buick design.

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