Monday, June 17, 2024
NewsAcura Precision EV Concept Previews Brand's Design Direction

Acura Precision EV Concept Previews Brand’s Design Direction

Acura gets out the calipers for Precision EV concept

  • Acura’s first EV crossover coming in 2024

  • Precision Concept looks at Acura design changes


Acura brought a concept to Monterey Car Week to show off what the company’s first electric crossover will look like. It’s called the Precision EV concept, and it previews the brand’s future design direction, with a boatload of LED accents.

The automaker’s first electric vehicle is coming in 2024, based on GM’s Ultium electric drive system.

In profile, the shape doesn’t differ much from Acura’s current lineup, but it is, of course, easy to hide details in a concept car. And it’s the details that are important. Like the massive bulges coming from the hood that exaggerates the same cues found on the company’s existing models.

Approach the Precision EV Concept and the Acura Diamond Pentagon grille lights up with a theatrical display of lights. It has an evolution of Acura’s Chicane running light signature, and cool lighting in the side air ducts that Acura calls Particle Glitch. That last design is repeated on the car’s 23-inch wheels.

Acura calls the cockpit F1-inspired, with a low-slung driving position, long sightlines, and – sigh – a yoke instead of a steering wheel. Describing it as “a sanctuary of speed and spirit,” Acura says it will be trimmed with sustainable and environmentally-responsible premium finishes. There’s a heavy amount of aluminum used inside, all of which comes from recycled sources.

“The Acura Precision EV Concept is a look into our future direction and continues Acura’s Precision Crafted Performance design language with a modern expression of performance,” said Dave Marek, Acura executive creative director. “The Acura Precision EV Concept will be our North Star as we move into an exciting electrified future, and you will see these design cues translate over to future production models.”

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