Saturday, January 28, 2023
News Acura Turns to Anime as a Promotional Tool

Acura Turns to Anime as a Promotional Tool

Acura is about to launch an Anime web-series that will surely have fans wanting more

  • Acura shared a 15-second teaser trailer for “Type S: Chiaki’s Journey.”

  • Many automakers use short films and illustrated adventures to promote their vehicles.

  • The show begins streaming on January 20th.

As auto enthusiasts, spotting cars in anything we watch is a knee-jerk reaction. Some of us sat through the whole Seinfeld series just to spot the Dodge Conquest, Honda CR-X, and the Porsche 911 2.7 RS, among many others. Any movie or series that features cars becomes a must-watch show and Acura’s betting that we’ll get hooked on “Type S: Chiaki’s Journey”.


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Acura shared a 15-second teaser on its official Instagram account and we’re anxiously waiting to watch. The teaser starts of VERY strong with a DC2 Integra Type R quickly moves to an NSX involved in a chase of some kind. An argument between what will probably turn out to be the main characters in the series leads to more cars. The premise is promising.

The comments on Acura’s page are generally good concerning the anime series. Most of them however turn to Honda’s luxury brand’s recent introduction of the Integra. In short, they’re not fans. Perhaps “Type S: Chiaki’s Journey” will help them forget the new Integra. Probably not.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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