Thursday, April 25, 2024
NewsAJAC Innovation Awards Reveal the Future of Automotive Tech

AJAC Innovation Awards Reveal the Future of Automotive Tech

BMW, Volvo, Range Rover Win Big

  • AJAC’s panel recognizes ground-breaking automotive technologies in three major categories.

  • BMW, Volvo, and Range Rover win for green tech, safety innovations, and technical advancements, respectively.

  • These awards emphasize the industry’s focus on environmental sustainability, safety enhancements, and technical superiority.


The Automobile Journalists Association of Canada (AJAC) has revealed the winners of its 2024 Innovation Awards, recognizing breakthrough technologies in the auto industry. The awards were presented at the Elevate opening ceremony of the Vancouver Auto Show.

The prestigious AJAC Innovation Awards are judged by a panel of automotive journalists across three categories: Best Green Innovation, Best Safety Innovation, and Best Technical Innovation. Innovations are assessed based on consumer benefit, originality, cost, and potential market impact.

BMW took home the Best Green Innovation award for its 5th-Generation Electric Drive System, which debuted in models like the new i5 sedan and 5 Series plug-in hybrid. A key advancement is the elimination of rare earth materials in the motors, reducing environmental impact. Many components are also designed for repair or replacement rather than full replacement.

Volvo claimed the Best Safety Innovation award with the EX90’s sensor suite featuring high-resolution LiDAR. The laser-based system enhances semi-automated driving aids like Pilot Assist, even in low light conditions where radar and cameras struggle.

In the Best Technical Innovation category, the Range Rover Sport SV’s 6D Dynamics Suspension took the honour. This interlinked suspension design replaces traditional anti-roll bars, delivering enhanced handling precision, ride comfort and off-road prowess.

“AJAC is proud to recognize this year’s best new technologies in our Innovation Awards,” said Awards Chair, Graham Heeps. “Electrification, automation and safety are at the forefront of people’s minds when it comes to future automotive technology, and the judging panel was impressed by the reduced environmental impact of BMW’s electric drive system and by the way that Volvo’s latest Safety Suite reduces the frequency and severity of crashes even further. But Range Rover’s clever suspension system shows that there are still many other ways to improve the vehicles we drive, whatever the powertrain.”

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