The Tonale is still a few months way away.
Alfa Romeo is aiming for Mini.
The Italian automaker will officially enter the largest car segment in the world with this SUV.
Alfa Romeo will leverage its brand’s image, history, design, and performance to create a sub-Tonale-sized premium SUV. And with little doubt, once it arrives, it will generate massive volumes for the Italian automaker.
The Alfa Romeo Tonale, which has been delayed for a while, will now arrive next summer. Production will begin next March at Stellantis’ factory in Pomigliano, southern Italy. Three months later, it will officially launch if all is right.
This new sub-Tonale SUV, which will be called Brennero, a mountain pass in Northern Italy, will be a Mini-fighter of sorts. The segments in which a vehicle like the Countryman is classified represents 4.5 to 5 million sales in Europe alone. The B-SUV segment [small] and C-SUV [compact] categories are massive. An offering with the Alfa V-Scudetto grille should do very well.
“I can absolutely fight against Mini,” Alfa Romeo CEO Jean-Phillipe Imparato said in a roundtable discussions with UK journalists as reported by Automotive News Europe. “Premium-ness is not a question of size.”
