Friday, July 30, 2021
News Alfa Romeo Planning New GTV-Badged Flagship

Alfa Romeo Planning New GTV-Badged Flagship

Alfa planning to reinvent itself. Again

  • New CEO set to lead Alfa turnaround

  • Exec comes from Peugeot, expected to electrify Alfa


Alfa Romeo is planning to bring back the GTV nameplate. It’s a name with a long history on sports cars from the brand, but this latest one is going to be a four-door coupe. Electrically powered, it will sit atop a fully revamped Alfa Romeo lineup.

The company’s new CEO is planning to modernise Alfa, and this new GTV will help do it, says Autocar. The report says that proposals for the new model range from a retro-styled coupe to a more modern four-door coupe design. And that electrified and EV-only drivelines are possible.

Autocar says that documents from insiders suggest it could be aimed squarely at the Tesla Model 3 as well as the BMW i4 electric.

The return of the GTV, last used on a 2+2 coupe from 1995-2005, was planned to be a two-door version of the Giulia, the report says, but that idea was cancelled earlier this year.

Alfa is one of the 14 brands under the umbrella of the new Stellantis, and it currently offers just to models. The Giulia sedan and Stelvio crossover launched around the automaker’s 105th anniversary and were expected to mark a turnover for Alfa. With its new CEO, says Autocar, it is time for yet another ground-up renewal of the brand. This time using all-new platforms and drivelines sourced from within Stellantis rather than the current (and expensive) Alfa-dedicated platform.

“It will move to electrification,” said Stellantis CEO Carlos Tavares about a renewed Alfa Romeo, “but in a dynamic way. Imparato is an Italian citizen and is driving the brand with passion and vision for what needs to be done.”

 

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