Tuesday, February 7, 2023
News All-New 2023 Toyota Prius Priced from $36,490 in Canada

All-New 2023 Toyota Prius Priced from $36,490 in Canada

The new 2023 Toyota Prius is more powerful, but it comes at a price


  • FWD versions are no longer available.

  • The new pricing structure equates to a base price that is $7,000 higher than the previous one.


We’ve just returned from the new 2023 Toyota Prius first drive event and for the most part, we are impressed with what the giant Japanese automaker has done. We are however somewhat disappointed in a few things.

As noted, the new Prius forgoes a FWD version in Canada, unlike the US, which means that the first step into the popular hybrid’s lineup is far steeper than the previous. As well, base fuel efficiency is not greater either. We’ll let you read the full review here and see what we think about the car.

2023 Toyota Prius First Drive Review – A Redesign With Ups and Downs

Alongside these first driving impressions, Toyota’s shared the new 2023 Prius hybrid full pricing structure, and it is as follows:

2023 Toyota Prius XLE AWD (starting MSRP: $36,490) comes standard with 19-inch alloy wheels, an 8-inch Toyota Multimedia touchscreen, an 8-way adjustable heated power driver’s seat, SofTex seating and a heated steering wheel. Additional standard features include 6 USB-c ports, Electronic Parking Brake (EPB), SofTex steering wheel, rain-sensing wipers, smart key, wireless charger and Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA).

2023 Toyota Prius Limited AWD (starting MSRP: $42,990) includes all standard XLE AWD features and adds a 12.3-inch Toyota multimedia touchscreen, JBL Premium Audio system with 8 speakers, a fixed glass roof, heated and ventilated front seats, a power back door, a Digital Key, a Panoramic View Monitor, Digital Rearview Mirror, heated rear seats, Advanced Park, and Front and Rear Parking Assist with Automatic Braking (PA w/AB).

A plug-in hybrid variant is expected at later date. The all-new 2023 Prius is expected to arrive at Canadian Toyota Dealerships in early winter of 2023.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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