Friday, June 9, 2023
News All-New 7th-Generation Hyundai Grandeur Flagship Sedan Looks Grand

All-New 7th-Generation Hyundai Grandeur Flagship Sedan Looks Grand

The Hyundai Grandeur carries a legacy 35+ years in the making

  • It will not be sold in Canada as the once-available Azera.

  • Hyundai’s premium and luxury efforts in North America are focused on Genesis.

Before launching the Genesis brand, Hyundai attempted with varying levels of success to break into luxury segments. It began with the Hyundai XG300 and more or less ended with the Equus before Genesis was founded. Despite this, what is known as Grandeur in other markets carries and looks convincingly luxurious.

2016 Hyundai Equus | Photo: Hyundai

Hyundai’s all-new 7th-generation Grandeur flagship sedan is a sight to behold. The exterior and interior designs are both modern and luxurious, while still paying homage to the legacy of the Grandeur name. The stretched wheelbase and receding cowl point give the sedan a sporty feel, while the spacious interior is perfect for relaxation and recovery.

“The seventh-generation Grandeur expresses our respect for the past and commitment to move on to the future,” said SangYup Lee, Executive Vice President and Head of Hyundai Design Center. “We are creating a new standard for the premium sedan market through emotive design and a refined customer experience.”

The Hyundai Grandeur’s design is defined by a Seamless Horizon Lamp which emphasizes the sedan’s width and visual power. The philosophy is also applied to the rear combination lights. The cabin is covered in premium and sustainable materials including eco-process Napa leather and anti-bacterial leather applied to various touchpoints. Fun fact, the Grandeur’s steering wheel was also inspired by the single-spoke design of the first-generation car.

The all-new 2023 Hyundai Grandeur will not be coming to North America.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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