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News All-New Generation Of BMW’s iDrive Launches On March 15th

All-New Generation Of BMW’s iDrive Launches On March 15th

With more competition than ever, BMW plans to reclaim its position as the premier infotainment system


  • iDrive first broke cover in 2001 with the then-new BMW 7 Series.

  • It can be said that iDrive began the infotainment craze.


Today, the first generation of BMW’s iDrive infotainment system is looked back as being something of a mess. Although it proved to be far less than reliable, much like the new 2001 7 Series itself, it set a precedent and created what we know today as the modern infotainment system.

The BMW iX To Get New BMW Digital Key Plus With Ultra-Wideband Technology

An all-new generation of iDrive was introduced at the 2021 edition of the Consumer Electronics Show (CES) along with the new iX electric SUV. This next-generation BMW iDrive will take the relationship between the vehicle and its occupants, specifically the driver, to a whole new level.

The new iDrive will not only close the gap between the driver and car but go beyond these limitations by connecting, for example, with other BMW vehicles, to predict possibly available parking spots. The idea is, by searching through cloud-based data pools, to enhance the entire driving experience. The new iDrive has the potential to make the mobility experience even safer, more comfortable, and convenient.

The world-premiers of the all-new BMW iDrive system will virtually take place on Monday, March 15th, 2021, between 16:30 – 16:45 CET here.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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