Tuesday, February 7, 2023
News Alpine Believes the US is Key to its Sales Targets

Alpine Believes the US is Key to its Sales Targets

The US market is expected to be crucial for Alpine when it launches two electric SUVs in 2027 or 2028.

  • The French brand wants to sell two electric SUVs in North America by 2027 or 2028.

  • Alpine is the sports branch of Renault, a company that last sold vehicles in Canada and the US in 1987.

  • Collaboration within the Renault-Nissan alliance or with Geely is on the table.

French cars are set to make a return to the North American market after more than 30 years when Alpine electric SUVs will go on sale in 2027 or 2028.

Alpine is the sports arm of Renault which has been making the A110, a small mid-engine sports car since it was resurrected in 2017.

Now, the brand is looking to expand by adding a few new models in Europe, such as a sporty version of the upcoming Renault 5 EV, but also by entering the North American market with two mid-size electric SUVs.

Since their introduction is still at least four years away, details about these two models are sparse, but the brand said to expect vehicles that will be positioned similarly to the Porsche Macan and the Cayenne Coupe.

To develop these models, Alpine is seeking collaboration with other companies, both within and outside of the Renault-Nissan Alliance, the most likely outside partner being Geely.

This means that the Alpine SUVs could share their platform, some of their mechanicals, or various parts and components with Infiniti, Lotus, Polestar, or Volvo models.

A collaboration with Lotus would not be very surprising since both brands are already set to work together on a successor to the current A110.

According to Alpine CEO Laurent Rossi, the United States will play a large part in its future plans, giving the brand the ability to achieve its sales and revenue goals of 150,000 cars and 8 billion euros by 2030.

This is why the upcoming SUVs are said to be developed primarily for the United States market, where the majority are expected to be sold.

In order to build the brand’s notoriety and gain exposure on this side of the Atlantic, the Renault Group decided to rebrand its F1 racing team to Alpine.

Source: Automotive News Europe

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