Tuesday, May 24, 2022
News Already 160,000 Reservations for the Ford F-150 Lightning

Already 160,000 Reservations for the Ford F-150 Lightning

Ford's first electric pickup is generating a lot of interest

The most anticipated electric pickup from Dearborn has just passed the 160,000 reservation mark, and that’s before the F-150 Lightning even starts selling. The all-electric pickup is expected to land on our roads somewhere next spring, so the wait won’t be long.

True, the F-150 Lightning won’t be the first electric truck on the market, the automaker that got passed by its partner Rivian at this little game, while Ford doesn’t count on an order book as high as Tesla’s and its Cybertruck that has already passed the million reservation mark.

That’s all true, but Ford should be pleased with the enthusiasm for a product that will be in demand for years to come, especially when first impressions – and will they be favorable? – will be known. What’s more, Ford’s strategy of not targeting an elitist market is a good one and should attract customers who are used to the brand’s pickup trucks, as well as a new audience.

The manufacturer is therefore faced with a nice problem, that of high demand. These 160,000 reservations will certainly not all turn into actual orders, but there is reason to believe that more will be added later. The F-150 Lightning’s assembly will likely be upgraded over the course of the model years. What this means is that by 2022, total vehicle production should not be too high. In 2023 and 2024, the pace should pick up.

For those who didn’t know, it will be possible to formalize orders next December. We should know a little more about the anticipated success of the F-150 Lightning.

Trending Now

Honda Teased the Prologue Electric SUV and its Plan to Sell 500,000 EVs in North America by the End of the Decade

The Honda Prologue will have a front end resembling the new CR-V and plastic cladding adding a more rugged look This first EV...

Lamborghini Squadra Corse Announces LMDh Prototype Entry for 2024

Lambo will be running top-tier endurance racing for first time LMDh class designed to help cut running costs Lamborghini has just announced its first...

Report: Ford to Possibly Revive Thunderbird Name

The new Thunderbird could become the Chevrolet Corvette fighter. Like the Lightning, the THUNDERbird would be resurrected for an EV. It’s been almost a...

The All-New 2023 Lexus RX to be Revealed on May 31st

The Lexus RX is a best-seller in its segment. This will mark the 5th generation of the popular midsize premium SUV. The Lexus RX...

1955 Mercedes-Benz 300 SLR Coupé Sells for a Record $142 million

A private collector purchased the car from Mercedes-Benz for a record €135 million. The car is one of only two 1955 Mercedes-Benz 300...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.