The most anticipated electric pickup from Dearborn has just passed the 160,000 reservation mark, and that’s before the F-150 Lightning even starts selling. The all-electric pickup is expected to land on our roads somewhere next spring, so the wait won’t be long.
True, the F-150 Lightning won’t be the first electric truck on the market, the automaker that got passed by its partner Rivian at this little game, while Ford doesn’t count on an order book as high as Tesla’s and its Cybertruck that has already passed the million reservation mark.
That’s all true, but Ford should be pleased with the enthusiasm for a product that will be in demand for years to come, especially when first impressions – and will they be favorable? – will be known. What’s more, Ford’s strategy of not targeting an elitist market is a good one and should attract customers who are used to the brand’s pickup trucks, as well as a new audience.
The manufacturer is therefore faced with a nice problem, that of high demand. These 160,000 reservations will certainly not all turn into actual orders, but there is reason to believe that more will be added later. The F-150 Lightning’s assembly will likely be upgraded over the course of the model years. What this means is that by 2022, total vehicle production should not be too high. In 2023 and 2024, the pace should pick up.
For those who didn’t know, it will be possible to formalize orders next December. We should know a little more about the anticipated success of the F-150 Lightning.