Friday, January 28, 2022
News AMG, G, Maybach Going Electric Plus Four More Mercedes EQs Starting 2021

AMG, G, Maybach Going Electric Plus Four More Mercedes EQs Starting 2021

Mercedes-Benz wants half of sales to be electrified by 2030, including performance cars

  • Mercedes-Benz plans two new electric platforms

  • EQS, EQE, and SUV versions coming


In a virtual investor meeting, Mercedes-Benz has given us a new look at the company’s plans over the next few years. That includes four all-new new EQ models starting with the EQS next year, more for the AMG, Maybach, and G brands (including electrics), and a “clear commitment to the full electrification of our product portfolio and our determination to ensure the business is fully carbon-neutral.”

That quote from Ola Källenius, Chairman of the Board of Management of Mercedes-Benz, speaking at the event, and that neutral target is part of company ambitions for 2039.

Primarily, the company says it wants to think and act like a luxury brand, delivering a luxury experience including in the vehicle and at the dealer. It will optimise to focus on the most profitable parts of the markets in which Mercedes competes.

Mercedes is hoping that profitable part means electrics, because starting with a full-size EQS luxury sedan in 2021 (with a claimed 700 km range), four will be built on a new large-car architecture. That will also see an EQE, and SUV versions of both.

Starting in 2025, more electric models will be added using a second architecture designed for compact and medium-sized cars.

AMG, Maybach, and the G brand will all be getting electrified models, and Mercedes-Benz expects its entire lineup to see 50 percent of global sales electrified by 2030. Thanks to increased volume and the new platforms, Mercedes expects EV margins to increase, adding to company profits.

Källenius also said that there will be a bigger investment into AMG, with that electrification starting next year as well as increased links to Formula 1 to showcase it as the high-performance sub-brand. Maybach will double in size in addition to going electric, and an electric G will do what G’s do.

“We will build the world‘s most desirable cars. That’s our mission, that’s what we want to deliver to our customers,” said Källenius.

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