Under the new structure, Peugeot and Jeep should take centre-stage.
Ram, Citroen, and Opel/Vauxhall should be safe as well.
A repositioning of sorts will need to occur for Dodge, Fiat, DS Automobiles if they want to survive.
Now that the PSA and FCA merger has been approved, sorting through all of the group’s holdings needs to done. Massive investments will need to be made in order to develop EVs and other emerging technologies. This money may come, in part, at the expense of a brand or two.
Stellantis is now an enormous group with no less than 12 brands under its belt. Unfortunately for some of them, their days might be numbered. Even before the merger, some of these makes, as part of FCA, had doubtful futures.
Chrysler has been dying a slow and painful death for a number of years now so it’s no surprise to see that it is at risk of being cut before long. Alfa Romeo, despite important investments and impressive vehicles, has been a thorn in FCA’s, and Fiat’s, sides for a long time. Although it might not “die”, its presence needs to be re-evaluated.
2021 Alfa Romeo Stelvio Veloce Ti | Photo: Alfa Romeo
According to Automotive News Europe (subscription required), Dodge’s status is also uncertain. This one’s obvious too as the entire brand is currently dedicated to big-horsepower ICE vehicles, or nearly. Lancia is an unfortunate victim of huge cost-cutting measures which first saw Chrysler products get Lancia badges to then being reduced to only one model.
Ram is one fire in the US and is too important for the home market to be touched. It’s also an enormous profit generator like Jeep. Citroen, Opel/Vauxhall, and Maserati are also safe.
2021 Ram HD | Photo: Ram
