The Pandemic increased interest in high-end luxury and performance vehicles
The company sold 6,180 vehicles worldwide
Delays with the Valkyrie hyper car have lowered earnings
2021 saw a large increase in purchases of high-end luxury and performance cars and after Bentley, which posted a 31% sales increase, Aston Martin revealed the number of cars it sold last year.
The small British automaker delivered 6,180 cars worldwide, which might seem small, but it represents a massive, 82% increase in sales year over year.
This is due in part to the pandemic and its travel restrictions which have left many wealthy people with more disposable income than before, but also to the introduction of the DBX, the company’s first SUV.
This model alone accounted for about 20% of the luxury SUV market despite being faced with competitors such as the Bentley Bentayga, the Rolls Royce Cullinan and the Lamborghini Urus.
Lawrence Stroll, the company’s executive chairman, said that “It is a very long time since the core business was in such good health as it is today.”
The chairman also added that production was sufficient to fulfill order and increase inventories to levels that are “appropriate for an ultra-luxury business”.
However, despite this sales success, earnings for the brand will be about £15 million (US $20 million) lower than expected due to delays in the production of the Valkyrie hyper car, which is set to retail for £2.5 million (close to US $3.4 million).
This should be rectified in 2022 when the Valkyrie and Valhalla models start to be delivered and the company expects to reach revenues of around £2 billion in 2024 or 2025.
