Thursday, September 21, 2023
News Aston Martin Shelves Sedan Plans, Focuses on Crossovers and Performance Vehicles

Aston Martin Shelves Sedan Plans, Focuses on Crossovers and Performance Vehicles

British Luxury Automaker Aston Martin targets ultra-luxury market, aims to launch first Electric vehicle by 2026

With the DBX crossover now the favored passenger model, Aston Martin has no plans to revive the Rapide or introduce any new sedans. As crossovers and SUVs continue to outshine sedans in popularity across all price points, the British automaker has set its sights on other ventures.

Aston Martin’s head of product and marketing strategy, Alex Long, informed that the company aims to become “the world’s most desirable, ultra-luxury British performance brand” with “lofty objectives.” Inside sources also disclosed that there is no business case for a sedan in Aston Martin’s lineup, meaning the Rapide or any similar models won’t be making a comeback.

Further details about the automaker’s future may be revealed on June 27, when a five-year plan is rumored to be unveiled. The first electric vehicle from Aston Martin is expected to launch in 2026, as shared by the company’s chairman, Lawrence Stroll, and upcoming model will feature a unique design and architecture.

Aston Martin Launches DB12, Calls it First Super Tourer

Aston Martin’s partnership with Geely, which recently acquired a 9.4-percent stake in the company, grants them access to the Chinese conglomerate’s range of technologies. Geely owns several brands, including Volvo, Polestar, Lotus, Zeekr, Lynn & Co, and more, and has a strong focus on battery-electric vehicles.

Aston Martin plans to retain combustion engines in its lineup, with seven new models under the Vantage, DBS, and DB12 banners, and hybrids are also on the horizon. The latest and newest DB12 is blessed with a twin-turbocharged 671 hp and 590 lb-ft of torque, which should be enough…

2021 Aston Martin DBX Review: The Real Deal

Trending Now

Detroit Auto Workers Go On Strike, Challenging Major Automakers

For the first time, workers from all three major Detroit automakers have gone on strike, highlighting significant disparities in contract negotiation demands.   ·      Approximately 13,000...

Maybach Targets Ultra-Luxury Realm with Innovative Cars Such as 300SL Revival

Maybach, Mercedes' premium division, is venturing deeper into the ultra-luxury car segment. With a fresh lineup of 'Myth' and 'Legend' vehicles, they aim to...

Hyundai shows what to expect from Ioniq 5 N on the Nürburgring

Hyundai Ioniq 5 N is stretching its legs at the Nürburgring circuit. It has 650 hp on tap. For now, the Ioniq 5...

New Honda Motocompacto is a Modern Retake on Urban Mobility

Honda has unveiled its super-cool and all-new e-scooter, the Motocompacto, and we love it. Drawing inspiration from the Honda Motocompo of the early '80s,...

Hyundai Accelerates U.S. EV Plant Construction for Tax Advantages

Hyundai Motor Group expedites its U.S. EV and battery plant construction to capitalize on North American tax credits for local EV production.   Hyundai aims...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.