With the DBX crossover now the favored passenger model, Aston Martin has no plans to revive the Rapide or introduce any new sedans. As crossovers and SUVs continue to outshine sedans in popularity across all price points, the British automaker has set its sights on other ventures.
Aston Martin’s head of product and marketing strategy, Alex Long, informed CarSales.com.au that the company aims to become “the world’s most desirable, ultra-luxury British performance brand” with “lofty objectives.” Inside sources also disclosed that there is no business case for a sedan in Aston Martin’s lineup, meaning the Rapide or any similar models won’t be making a comeback.
Further details about the automaker’s future may be revealed on June 27, when a five-year plan is rumored to be unveiled. The first electric vehicle from Aston Martin is expected to launch in 2026, as shared by the company’s chairman, Lawrence Stroll, and upcoming model will feature a unique design and architecture.
Aston Martin’s partnership with Geely, which recently acquired a 9.4-percent stake in the company, grants them access to the Chinese conglomerate’s range of technologies. Geely owns several brands, including Volvo, Polestar, Lotus, Zeekr, Lynn & Co, and more, and has a strong focus on battery-electric vehicles.
Aston Martin plans to retain combustion engines in its lineup, with seven new models under the Vantage, DBS, and DB12 banners, and hybrids are also on the horizon. The latest and newest DB12 is blessed with a twin-turbocharged 671 hp and 590 lb-ft of torque, which should be enough…
