Aston Martin Unveils Q New York Store, Launches DB12 in North America

• Aston Martin unveils Q New York, ultra-luxury flagship store on Park Avenue.

• Location showcases digital-physical configuration, live UK design studio link.

• Flagship store debuts DB12 in North America, part of Q by Aston Martin.

Nestled in the heart of Manhattan on 450 Park Avenue, Q New York, the ultra-luxury flagship location of Aston Martin is a testament to the brand’s commitment to craftsmanship, personalization, and luxury experiences. Drawing inspiration from British tailoring, this remarkable venue represents the zenith of luxury specification experiences.

Q New York stands out for its impeccable design. Upon arrival, visitors are greeted by the ‘Champagne Frame’, one of the largest single panes of glass ever installed in a New York building. This extraordinary window showcases Aston Martin’s iconic models, brought to life by a 2,100 bulb chandelier spanning 40 meters. The location’s aesthetic is further defined by the judicious use of mosaic tiles and grand dining tables, embodying the best of British in the heart of one of the world’s most renowned cities.

Inside, clients find an engaging fusion of physical and digital worlds. Q New York offers a unique luxury experience where customers can visualize their personalized car designs on a 10.5 x 3.5 meter LED wall. Backed by Near-Field Communication (NFC) technology, clients can combine the touch and feel of physical colour and trim samples with live configuration on the screen, offering an unrivaled seamless customer specification service.

Moreover, the location hosts a live video link to Aston Martin’s design studio in Gaydon, UK, enabling real-time interaction with the brand’s designers, and providing the most bespoke and sophisticated commissioning experience outside of a personal visit to headquarters.

Q by Aston Martin – Bespoke Service and Iconic Cars

Q by Aston Martin, the bespoke service offered by the iconic British brand, gives clients the ultimate sense of freedom and expression when customizing their cars. A cornerstone of Aston Martin’s DNA, this service facilitates the growing trend of personalization in the luxury goods segment.

The Q New York location showcases Aston Martin’s latest products, from unique special builds to limited-edition models. Notably, it is currently hosting the North American debut of the all-new DB12, alongside the era-defining Aston Martin Valkyrie AMR Pro hypercar.

Aston Martin’s commitment to the Q program and its customers is evident in its recent growth. In 2022, the Q by Aston Martin division saw a 51% year-on-year increase in the number of Aston Martin units sold with bespoke touches. With a 92% year-on-year growth, the Americas has proven to be the fastest-growing region for Q by Aston Martin.

With the launch of the Q New York ultra-luxury flagship location, Aston Martin continues to offer clients an unparalleled opportunity to experience the pinnacle of British craftsmanship and automotive innovation.