Audi Goes All Out For Its Super Bowl Commercial On The E-Tron Sportback.

• Maisie Williams stars.
• “Let It Go” from Frozen is the song.
• And the very handsome fully-electric Audi E-Tron Sportback is the other star.

What amazes us is the willingness car manufacturers have to spend countless millions of dollars on a ad. Granted, the ad will air during the largest televised event in the world – you may have heard of it. It’s called the Super Bowl and it is expected to reach 100 million viewers. Exposure lake that is priceless and Audi is betting the bank it’ll help propel the Audi E-Tron Sportback into people’s minds.

Maisie Williams, mega star from Game of Thrones, finds herself behind the wheel of a new Audi E-Tron Sportback and in the middle of a traffic jam that you can almost smell through your headphones. As the pressure rises, she begins to sing, quite well in fact, “Let It Go” from the movie Frozen.

As she drives away from the fume-filled clutter, we understand that we are meant to let go of our dependence on petrol. We especially like the low-riders essentially bowing to the new electric E-Tron Sportback as a sign of respect as it drives by. Oh, and we love the Audi commercial‘s vibe.

This non-SUV raised-wagon SUV is the E-Tron SUV’s nearly identical twin. Top-trim iterations will sport twin electric motors, a 95 kWh battery and a combined 402-horsepower and 490 lb.-ft. of torque. It is expected to hit showrooms in the fall.