Sunday, February 5, 2023
News Audi is Considering a Premium Pickup

Audi is Considering a Premium Pickup

This isn’t the first time that Audi mulls over a premium midsize pickup


  • It could rival the likes of the Toyota Hilux and Ford Ranger.

  • A concept unveiling could come very soon.

  • Volkswagen sells the Amarok but it’s unlikely they will share components.


About two and half years ago, Audi revealed the AI:Trail concept, a fairly wild overlander type vehicle. While it may not be a pickup, Audi’s certainly been thinking about adding a more rugged model to its lineup for some time. And now, they are seriously thinking about a pickup.

Audi presents the AI:TRAIL quattro at Frankfurt Motor Show

Parent company Volkswagen has sold the Amarok in many parts of the world for a dozen years and it has proven to be popular. The next generation will be based on the Ranger under a deal with Ford as demand continues to be strong. As far as premium pickups go, Mercedes-Benz did briefly sell the X-Class (based on the Nissan Navara), but this turned out to be a failed experiment.

Audi’s pickup would unlikely share components with the Amarok, instead possibly be inspired by the 2019 AI:Trail concept and used the group’s MEB architecture or the PPE platform as the foundation.

The interesting part, based on Autocar’s report, is that Audi is officially looking into a pickup and may present something in the near future.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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