Tuesday, February 27, 2024
Auto Shows & Events Audi Joins Rivals Mercedes-Benz And BMW To Develop Safety Features

Audi Joins Rivals Mercedes-Benz And BMW To Develop Safety Features

Another joint venture forms to save R&D costs as Audi joins Mercedes and BMW for future safety technology.

There’s little to go on as this story as the details are essentially limited to what can be read in the title. These alliances are typically based upon similar interests, namely saving money and resources on research and development. This round sees VAG’s Audi join forces with luxury brand rivals Mercedes-Benz and BMW. The goal is to pursue creating highly automated driving functions to enable level 3 autonomous driving.

The official announcement will be made at next month’s Frankfurt auto show. The three brands will concentrate heavily on developing technology to support level 3 autonomous driving function particularly for highway driving. These same efforts will also be applied to automated parking functionality.

Although Audi will be working with its German counterparts, Volkswagen will continue to work and develop similar types of technologies with the Ford Motor Company. The latter has been very vocal about its intent to lead the charge in autonomous driving technology however, earlier this year, they admitted that they’d probably jumped the gun by putting too many eggs in this basket. They, in part, stated that full-blown autonomous cars are still many years, possibly a decade, out.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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