Audi PHEV Launches Plug-In Offensive At The Geneva Motor Show

No stone, or nearly, will be left unturned. Nearly all if Audi’s high-volume production lines will receive plug-in technology.

With only an exception or two, all of Audi’s vehicles, great and small, will be offered with a plug-in hybrid variant during the course of the year. In fact, in a show of electric force, all of the Audi models on display at the Geneva Motor Show are electrified. A perfect place to get our first glance at the new Audi PHEV lineup.

Chairman of the Audi Board of Management, Bram Schot: “We have set ourselves a clear goal – one in three new Audi vehicles sold will have electrified drive in 2025.” One need only to walk around the Audi stand to understand that words are not being minced. This would be a good time to check on the new Q4 e-tron Concept. From the compact A3, to the large 3-row Q7 SUV, all can be ordered with a PHEV powertrain.

These latter were already available as plug-ins however have received upgrades to match the technology now offered in all others. And by all others, we’re referring to the A6, A7, A8 and Q5. In fact only the Q3, A4 and A5 are not mentioned. All PHEVs will sport a “TFSI e” badge.

In the US and Canada (more than likely), only the 55 TFSI e will be available for the Q5, A7 and A8, although with different petrol engines. There’s more information to come.

The future belongs to four technical platforms and product families which will enable to offer an electric vehicle in all segments. Let’s not forget that Audi and Porsche are jointly working on the Premium Architecture Electrification (PPE) which will also serve as a foundation for multiple Audi models with an all-electric drive. And then there’s the Volkswagen Group’s modular electrification platform (MEB) in which Audi is also involved.