First car to launch expected in 2024.
Audi wants to take the EV lead in the Volkswagen Auto Group.
VAG plans to launch 75 new EVs by 2029.
New CEO at Audi, Markus Duesmann isn’t wasting any time putting his new position to good use. He’s created the “Artemis” high-tech project with some very specific goals in mind including creating a highly efficient electric vehicle that will serve as a benchmark for the entire Volkswagen Auto Group.
In order to achieve this lofty goal, Duesmann has appointed Alex Hitzinger, a successful motorsport chief engineer and currently in charge of autonomous driving in the Group, to lead this new project. Duesmann will enable the Artemis group by allowing them to “develop a pioneering model for Audi quickly and unbureaucratically.” In other words, they will be given a large degree of freedom and access resources globally. From the high-tech hub of the INCampus in Ingolstadt, digital services provided by the Group’s own unit, car.Software.org, “Artemis” will focus on new and emerging technologies for electric, highly automated driving with a specific model reference.
The Artemis teams’ first task is to create a highly efficient electric car that is scheduled to be on the road as early as 2024. This project’s success will become a blueprint for the entire group in the future.