Saturday, December 2, 2023
News Audi Sport Throwing a 40th Anniversary Factory Party

Audi Sport Throwing a 40th Anniversary Factory Party

Happy birthday to quattro

  • 40 years since quattro was founded

  • Audi Sport has been celebrating its anniversary all summer long

Today marks 40 years since Audi’s go-fast brand was born. So Audi Sport is throwing itself a party that caps off a series of events that started back in May.

Audi Sport started in 1983 as quattro GmbH, the company formed to protect the name Audi was using on its rally-dominating racers. But quattro started not just to give Audi somewhere to park its go-fast engineers, the company almost immediately started selling clothing and other quattro-branded merch.

40 years on, Audi Sport designs the company’s RS cars. It still sells t-shirts and about a million other bits of merch, too.

The party starts on October 14th at Audi Forum Neckarsulm. The Audi factory there will open to the public, with Audi Sport execs on hand for exclusive tours and a display of Audi Sport cars old and new including the Audi S1 e-tron quattro Hoonitron.

Audi began the 40th anniversary celebrations at the Nurburgring 24h back in May. 235,000 fans at the event saw a display of race cars on track, plus past and present RS models. It also had plenty of RS on display at the Dakar Rally.


Trending Now

GM Could Reverse Course, Add Hybrids to Lineup

GM may bring back hybrids to fill electric gap Slowing EV plans could make hybrids a necessity After dropping hybrids, along with almost all...

BMW Trademarks iM3 Name for Electric M3

iM3 trademark filings hint at electric sports sedan BMW electric models use i branding It looks like the first electric BMW M3 will happen...

UAW Launches Organising Effort at 13 U.S. Automakers

UAW looks to expand after record contracts Thousands of auto workers signing union cards The United Auto Workers union is smelling blood in the...

Scout EVs Will be Developed by the Same Company as G-Class, Grenadier: Report

Magna Steyr reportedly won contract to develop two Scout models Scout expected to start production in 2026 Volkswagen's new Scout line of electric off-roaders...

Ford Shows Off Ranger Raptor’s Fox Live Valve Shocks

X-Ray look inside Fox's live valve shocks 2024 Ford Ranger Raptor coming soon The 2024 Ford Ranger Raptor is getting Fox Shocks. The Live...


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.