Volkswagen is shuffling its assets to better streamline its brands.
Currently, Porsche was in control of Bentley.
VW is still evaluating if Lamborghini, Bugatti, and Ducati have a future in the group.
The Volkswagen auto group has been working on making Bentley fit in the portfolio for some time. In fact, two years ago, Porsche hired a consulting firm to map out possible futures for the British luxury car maker. One outcome could see a merger of sorts with Audi vehicles in order to reduce costs.
Volkswagen Group CEO Herbert Diess will, according to Automotive News Europe (subscription required), hand over Bentley to Audi where both brands could share numerous elements from propulsion to technology. Through Audi’s Artemis technology project, the upcoming new A8 could serve as the basis for future fully-electric car for Bentley. Successors to the Bentley Continental GT and Flying Spur could very well share the Premium Platform Electric (PPE) that both Audi and Porsche are working on.
The goal would be to reduce development and production costs by creating “sustainable luxury” or by using already engineered platforms and technologies by Audi and sharing them with Bentley products. Obviously, the cars will be differentiated through design and other luxury touches.
This new fresh start could save Bentley from an uncertain future, like the one Lamborghini, Bugatti and Ducati are facing.