Wednesday, February 28, 2024
News Audi Will Take Control Of Bentley

Audi Will Take Control Of Bentley

The pandemic is hurting sales and profits and a no-deal Brexit could irreparably harm Bentley


  • Volkswagen is shuffling its assets to better streamline its brands.

  • Currently, Porsche was in control of Bentley.

  • VW is still evaluating if Lamborghini, Bugatti, and Ducati have a future in the group.


The Volkswagen auto group has been working on making Bentley fit in the portfolio for some time. In fact, two years ago, Porsche hired a consulting firm to map out possible futures for the British luxury car maker. One outcome could see a merger of sorts with Audi vehicles in order to reduce costs.

Volkswagen Group CEO Herbert Diess will, according to Automotive News Europe (subscription required), hand over Bentley to Audi where both brands could share numerous elements from propulsion to technology. Through Audi’s Artemis technology project, the upcoming new A8 could serve as the basis for future fully-electric car for Bentley. Successors to the Bentley Continental GT and Flying Spur could very well share the Premium Platform Electric (PPE) that both Audi and Porsche are working on.

2021 Bentley Continental GT V8 Convertible | Photo: Bentley

The goal would be to reduce development and production costs by creating “sustainable luxury” or by using already engineered platforms and technologies by Audi and sharing them with Bentley products. Obviously, the cars will be differentiated through design and other luxury touches.

This new fresh start could save Bentley from an uncertain future, like the one Lamborghini, Bugatti and Ducati are facing.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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