Thursday, January 20, 2022
News Bentley UK Adds Digital Commissioning For Showroom-Shy Buyers

Bentley UK Adds Digital Commissioning For Showroom-Shy Buyers

Bentley goes digital

  • Advisor helps you pick from countless combinations of paint, wood, leather, more

  • Even the delivery moves to digital


If you’re looking at the more than 10 billion possible configurations for the new Bentley you’re planning to order, but you’re not thrilled with the idea of not being able to visit a showroom to plan it out in person, Bentley has you covered. A new digital commissioning experience goes beyond the configurator through a series of digital experiences that pair customers with retailers so that luxury buyers aren’t inconvenienced in the slightest.

The UK is under lockdown again, which means car showrooms are closed for physical showroom appointments and test drives, but this time Bentley has a plan. Not just a standard configurator, letting you pick out your dream car. Every automaker (even Bentley already) offers that this is something more special. One-on-one “car immersion sessions” online, including car handovers via video and digital walkthroughs of your new vehicle.

It’s basically a zoom call with your Bentley salesperson, but since you’re buying cars well into the six figures, it needs to be fancier. The Bentley staff can show you all of the paint, leather, wood, and other choices available on the call, setting up a digital representation of the vehicle you’ve picked out. A guided configurator, if you will, which is probably necessary when you have, as Bentley said, 10 billion possible different configurations.

That online experience covers picking your Bentley, and the automaker can complete the rest of the purchase online as well. Each vehicle is sanitised and protected before being delivered to the buyer at home where they get an online introduction to their car. With an automaker like this, and customers for whom time is at such a premium, we’re surprised that Bentley didn’t offer this option before.

 

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