Saturday, June 19, 2021
News Bentley UK Adds Digital Commissioning For Showroom-Shy Buyers

Bentley UK Adds Digital Commissioning For Showroom-Shy Buyers

Bentley goes digital

  • Advisor helps you pick from countless combinations of paint, wood, leather, more

  • Even the delivery moves to digital


If you’re looking at the more than 10 billion possible configurations for the new Bentley you’re planning to order, but you’re not thrilled with the idea of not being able to visit a showroom to plan it out in person, Bentley has you covered. A new digital commissioning experience goes beyond the configurator through a series of digital experiences that pair customers with retailers so that luxury buyers aren’t inconvenienced in the slightest.

The UK is under lockdown again, which means car showrooms are closed for physical showroom appointments and test drives, but this time Bentley has a plan. Not just a standard configurator, letting you pick out your dream car. Every automaker (even Bentley already) offers that this is something more special. One-on-one “car immersion sessions” online, including car handovers via video and digital walkthroughs of your new vehicle.

It’s basically a zoom call with your Bentley salesperson, but since you’re buying cars well into the six figures, it needs to be fancier. The Bentley staff can show you all of the paint, leather, wood, and other choices available on the call, setting up a digital representation of the vehicle you’ve picked out. A guided configurator, if you will, which is probably necessary when you have, as Bentley said, 10 billion possible different configurations.

That online experience covers picking your Bentley, and the automaker can complete the rest of the purchase online as well. Each vehicle is sanitised and protected before being delivered to the buyer at home where they get an online introduction to their car. With an automaker like this, and customers for whom time is at such a premium, we’re surprised that Bentley didn’t offer this option before.

 

Trending Now

Subaru Adds Onyx to 2022 Ascent, Rest of Line Keeps Same Price

Ascent starts from just over $32k 2022 models set to hit dealers in summer For 2022, the Subaru Ascent is getting a new Onyx...

Watch: This is What Driving with Tesla’s Yoke is Like

Is the joke on the yoke? Watch and see First video of driving with the Model S yoke steering wheel If you've been wondering...

Ford Recalling 18,000 Super Duty Pickups For Wheels That Might Fall Off

All are equipped with dual rear wheels and front hub extenders. These front hub extenders are improperly torqued into place. If you own one...

Lordstown Admits They Have No Binding Orders For The Endurance

The web of confusion surrounding Lordstown is slowly unraveling. At first, they had over 100,000 pre-orders. Now, there are none. As well, Lordstown...

2022 Nissan Pathfinder Priced From $43,798 In Canada

All versions are equipped with AWD in Canada. The new Pathfinder arrives mid-summer in showrooms. As the midsize 3-row SUV segment continues to grow...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.