- BMW released a 15-second teaser video of a new concept;
- The BMW Concept i4 will debut at the Geneva Motor Show;
- It will be the brand’s first pure-electric Gran Coupe.
With the Geneva Motor Show 2020 just around the corner, more and more manufacturers are teasing what’s coming for them. BMW is no exception. Today, the German carmaker released a video teaser of the BMW Concept i4.
The 15-second video shows the logo but also reveals the shape of the concept before fading out. The shape of the Concept i4 was divulged by a CGI effect of pouring some sort of liquid onto an invisible car. That said, the colour of the BMW concept in the video seems to be some kind of satin rose gold.
The BMW i4 Concept is the company’s first 100% electric Gran Coupe and highlights BMW’s new “Sheer Driving Pleasure” era.
Furthermore, the press release says that “it provides a whole new take on the dynamic excellence for which BMW is renowned and blends a modern, elegantly sporty design with the spaciousness and practicality of a four-door Gran Coupe.”
“The BMW Concept i4 brings electrification to the core of the BMW brand,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The design is dynamic, clean and elegant. In short: a perfect BMW that happens to be zero-emission.”
The new BMW Concept i4 will make its world debut at the Geneva Motor Show 2020 on March 3rd during the manufacturer’s press conference.