M sales climb, brand will branch out
Electrification arrives just in time for 50th anniversary of M
Buried in a press release talking about the brand’s sales figures for 2020, BMW M announced that it would be showing off an electric-powered performance model for the first time for the company along with some other hints as to what the coming two years have in store.
Showing that the pandemic affected higher-income shoppers less than most, BMW M reported sales of its models up six percent globally for the year to 144,218. New records were hit in the US, China, Russia, Korea, and even Italy.
But it’s the future of M that we’re wondering about, as nearly every automaker, including parent BMW, turns toward electrification.
“During the year 2021, the BMW M GmbH will be presenting an electrically powered performance automobile for the first time,” reads the press release. M boss Markus Flasch refers to it as “presenting a completely new manifestation of the distinctive M feeling.”
So yes, electrified M cars are coming and they are coming this year. Though we’re still not sure what exactly that will mean, it could range anywhere from a 48V mild-hybrid with the 10 hp BMW currently offers to a new version of the hybrid system used in the i8 supercar that delivered 370 hp and 35 km electric range. Or it could be a fully electric model, a preview of a plan for what’s to come years down the road instead of in the short term.
2022 would be a big year to launch an EV from M, as it marks the brand’s 50th anniversary. What else is planned for the golden milestone? “If I mention the keyword special edition models, it should be clear what our customers can look forward to during the anniversary year,” said Flasch