Kith is a fashion and lifestyle brand.
Kith founder Ronnie Fieg is a life-ling fan of BMW cars.
BMW’s partnership with Kith highlights their focus on the lifestyle.
The BMW M4 was recently introduced to an awaiting crowd of enthusiasts and passionate fans of speed and power. With over 500 horsepower and M xDrive all-wheel-drive, the M4 Competition will prove to be a very potent track weapon however BMW wants to promote the car’s softer side with a limited-run Competition x Kith edition.
Ronnie Fieg is a life-long BMW enthusiast. In fact, he’s recently had his E30 M3 fully restored, and alongside, he created the unique Kith Competition x M4. He reproduced some of the specifications of the E30 onto the G82 and thus created a 1-of-1 special M4. This inspired BMW to take the concept further.
“Keeping a close eye on the latest lifestyle developments is part of our approach to evolving the BMW brand,” said Jens Thiemer, senior vice president, Customer and Brand, BMW. “With his unique collaboration approach and Kith label, Ronnie Fieg is an outstanding mind and leader in the fashion, lifestyle, and luxury industries. Our collaboration with Ronnie and his influential brand will be a positive force for BMW as we explore new customer groups.”
The BMW M4 Competition x Kith features an altered iconic roundel badge, the first time ever BMW’s loge is modified. Kith added an extra ring around it and include BMW M colors of light blue, dark blue, and red. The rear decklid of the BMW M4 Competition x Kith sports a black Kith logo with the iconic tri-color BMW M stripes. The limited-edition models are available exclusively in matte paint finishes of Frozen Black, Frozen Dark Silver, and Frozen Brilliant White.
The 2022 BMW M4 Competition x Kith is available for pre-order exclusively through BMWUSA.com as of 11:00 AM EST this morning. The MSRP begins at $109,250 plus destination and handling fees.