Thursday, June 17, 2021
News BMW Reaches Out to Facebook and Instagram Commenters for iX Feedback

BMW Reaches Out to Facebook and Instagram Commenters for iX Feedback

BMW's latest ad addresses the haters

  • Internet replies a far cry from usual reviewer quotes in ads

  • BMW asks what’s stopping you from change


BMW’s latest set of ads for the all-new iX electric crossover confronts internet critics head-on. Taking their statements made on social media sites and addressing some, smirking at others, and showing off the features and style of the BMW iX in a way that’s much more subtle than the usual.

The ad asks “what’s your reason not to change?” And it lists many of them.

“Can’t you make electric cars look like normal cars?” “Looks like a low-budget 80s sci-fi movie.” And the scathing “are you still making cars for normal people?”

The worst, though “let me unsee this.”

BMW, instead, asks “did we somehow start to feel uncomfortable with the unknown?” Or what happens if we stop being open for things that are new?

They then show off the style of the iX, including the elegant cabin with massive touchscreen, the door-mounted seat controls, and what looks to be suede everything inside the vehicle.

Click through the ad, and BMW tries to engage you on their social media channels. To have a discussion and dialogue about EVs, the automaker’s new design language, and to draw you in to find out more. Of course, being social media this could easily backfire on them and turn into the usual pit of hate, but we’ll give them credit for trying.

So what’s your reason not to change?

 

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