With cost savings in mind, BMW will drop a few unpopular models in the near future and focus on what sells and makes money.
In a long line of manufacturers planning for present and near future financial survival, BMW is contemplating trimming some of the fat from its extensive portfolio of models and trims. Like most others, the compact and affordable vehicles, the far less profitable ones, are the ones that will go first.
There are a number of factors at play for all these cuts. One is the drop in sales YOY and month-over-month. Another is the trade war and accompanying tariffs brought on by President Trump. As well, fleet emission numbers must drop quickly and by a considerable 25% (for BMW) by 2021 which mean resources and investments must be re-routed towards massive electrification.
Among the models expected to get the axe, BMW is considering dropping the 3-door 1 Series and 2 Series Gran Tourer (neither offered in North America), the 3 Series GT (ultra-low volume) and a many others. Of these, the 2 Series Convertible, regular wheelbase 7 Series and the 8 Series Coupe and Convertible. The BMW X2 many not see a 2nd generation. Also on the chop-list is the BMW Z4. This implies that an MK6 Toyota Supra will not be co-developed with BMW – could the new MK5 Supra be the final iteration?
We’ve reported that the BMW i3 and i8, as we know them, will be phased out as well. Their demise, however, will only serve as a catalyst for BMW and set the stage for a slew of new electrified vehicles, from SUVs to high-performance variants, with either hybrid, plug-in hybrid or full EV technology.