Unlike Waze, BMW’s info relies on a nationwide network.
BMW will include a free three-month trial on some 2021 vehicles.
Following the trial period, the cost is of $25 for 15 months.
More and more carmakers are exploring the possibility of offering subscription-based services. While some of these pay-as-you-go features might seem like the automaker is taking advantage of its customers (heated seats that require a monthly fee to operate?), others will be brilliant. BMW’s speed-trap alert will certainly be one of them.
The idea and purpose behind these subscription-based options is, for one, a source of constant revenue for the automaker. The other is that most consumers already pay for various services such as Spotify premium or others like it.
As for this specific speed-trap alert, it seems like a good deal. Sam Abuelsamid, principal research analyst for Guidehouse Insights who has been tracking such emerging technologies, told Automotive News (subscription required): “For decades, people have used radar detectors for the same purpose,” Abuelsamid said. “You’re spending a little bit of money to get that peace of mind, knowing that you’re going to get some advanced warning.”
Unlike the very popular Google-owned Waze app which is free, BMW owners wishing to continue using the speed-trap alert will have to pay $25 for 15 months of coverage once the basic three-month trial expires on some 2021 model-year vehicles.