Monday, September 20, 2021
News BMW To Offer Speed-Trap Alert As Part Of Its Subscription Services

BMW To Offer Speed-Trap Alert As Part Of Its Subscription Services

BMW hopes to create cash-flow with subscription-based services. The speed-trap option is worthwhile


  • Unlike Waze, BMW’s info relies on a nationwide network.

  • BMW will include a free three-month trial on some 2021 vehicles.

  • Following the trial period, the cost is of $25 for 15 months.


More and more carmakers are exploring the possibility of offering subscription-based services. While some of these pay-as-you-go features might seem like the automaker is taking advantage of its customers (heated seats that require a monthly fee to operate?), others will be brilliant. BMW’s speed-trap alert will certainly be one of them.

The idea and purpose behind these subscription-based options is, for one, a source of constant revenue for the automaker. The other is that most consumers already pay for various services such as Spotify premium or others like it.

2021 BMW M4 | Photo: BMW

As for this specific speed-trap alert, it seems like a good deal. Sam Abuelsamid, principal research analyst for Guidehouse Insights who has been tracking such emerging technologies, told Automotive News (subscription required): “For decades, people have used radar detectors for the same purpose,” Abuelsamid said. “You’re spending a little bit of money to get that peace of mind, knowing that you’re going to get some advanced warning.”

Unlike the very popular Google-owned Waze app which is free, BMW owners wishing to continue using the speed-trap alert will have to pay $25 for 15 months of coverage once the basic three-month trial expires on some 2021 model-year vehicles.

Trending Now

CyberLandr Prototype Unveiled

This is not the first time we have heard of the CyberLandr box intended to be placed in the bed of the future Tesla...

Apple Now to Develop and Produce the Apple Car Alone

Partnership projects with BMW, Hyundai, Nissan and Toyota were unsuccessful Apple is reportedly talking to parts suppliers directly The Apple Car is said...

The 2022 Toyota Tundra Will Continue its Conquest Run

The new Tundra is completely new from the ground up. The iForce engines are now twin-turbocharged 3.5-litre V6 with or without hybrid power. ...

Ford Wants to Build Electric Police Cars

  Michigan State Police is testing a specially equipped Mustang Mach-E SUV. Police in the UK are also putting a Mach-E through its paces ...

Volkswagen ID.4 AWD range confirmed by EPA

EPA range for the ID.4 Pro AWD is 401 kilometers (249 miles) Range difference between RWD and AWD is 4% AWD versions should...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.