BMW Group collaborated with artist Thomas Demand for a series of photographs to give us some glimpses of the BMW Vision M NEXT.
The first peek in the future of BMW was shown last December at the Los Angeles Auto Show in the form of the BMW Vision iNEXT. The concept, that is meant to show us the different ways in which autonomous driving will affect life inside the vehicle, had us intrigued.
Now, the German manufacturer is ready for part 2, the BMW Vision M NEXT. This concept “demonstrates how technology can be harnessed to enhance driving pleasure” to quote the carmaker.
“When we reveal a new vehicle, there are myriad overall views at play. This time we’re taking a new approach and presenting a selection of artworks ahead of the car’s unveiling. The photos are fascinating and tell their own story. They are very close to the BMW Vision Vehicle and yet completely abstract, pure art. They will only become tangible when you set eyes on the Vision Vehicle itself.” Adrian van Hooydonk, Senior Vice President BMW Group Design.
The photos van Hooydonk is talking about are the ones the brand commissioned Thomas Demand to take. The pictures that can be seen below don’t reveal much indeed.
Here’s what the photographer had to say about the project: “Like most artists, I’m fascinated by things we haven’t seen before, images still to be discovered. So I was delighted to accept the invitation of Adrian van Hooydonk and his team. I think the way I look at photography puts me in a good place to bring out essential, abstract elements. The M NEXT study is a highly complex vehicle whose radical design extends beyond the job description of an everyday model. A concept like this represents a very interesting opportunity for me to transport these ideas and future forms into the public consciousness.”
The full BMW Vision M NEXT will be unveiled in Munich, Germany later this month.