Demand and sales of the previous WK Grand Cherokee remain strong.
The all-new WL brings the Grand Cherokee firmly into the 21st century.
Stellantis has shown that simultaneously selling two generations of the same product can be extremely lucrative.
We’ve just returned from driving the all-new WL 2022 Jeep Grand Cherokee and we can safely say that it will be a hit. As well, we’ve reviewed the WK a few times in the past and still believe that it is one of the grander midsize SUVs on the market today.
Despite the WK’s relative age, introduced way back in 2011, interest and sales for the “old” Grand Cherokee are on the rise. Given Stellantis’ current situation, they will continue selling it alongside the all-new WL Grand Cherokee.
Bradley Horn, at Product Communications for Stellantis Canada, had this to say about the news: “The previous generation remains in production as a 2022 model at the Jefferson North Assembly Plant. Jeep Brand is doing this because we have an opportunity to take advantage of manufacturing capacity and utilize the volume to increase our market share. It’s not a new strategy. It has been done with many other vehicles (for example, Ram Classic) and by direct competitors.”
This isn’t the first time that Stellatis has called upon this strategy. Currently, pickup truck buyers can select between a new Ram 1500 or a Ram 1500 Classic. The plan has proven so successful that we’re convinced it’s the reason why the Dakota never made a comeback.
Both versions of the Jeep Grand Cherokee will be sold as 2022 model year vehicles.