Sunday, June 20, 2021
News Bronco Production Starts in March, V8 a Non-Starter

Bronco Production Starts in March, V8 a Non-Starter

First Broncos set to escape in March

  • Leaked documents say March for Bronco Job 1

  • Product planners say V8 doesn’t make horse sense


If you’re pawing at the corral, wondering when your Ford Bronco will finally get built, then a new report might have the news you were looking for. Said to have more than 230,000 reservations, Ford is planning to start building the SUVs in March or April according to a leaked document.

It comes from a document posted to Bronco6g.com (via Motor1). The poster says that it’s a printout from the Precision Inventory Management program, which is what Ford dealers use to handle new vehicle ordering. It lists 2021 order start dates and Job 1 dates, the latter is the date when the first vehicle is expected to be built. For example, it says the 2021 Mustang orders open October 12th and that the first car will come January 4th.

For the Bronco, it lists “expected Job 1 in March 2021”. So if all goes to plan, production of the first Bronco SUVs will happen sometime that month.

Ford promised June deliveries, and this chart would seem to keep that on track, of course, that’s if everything stays to plan, and schedules have been prone to breaking more than normal lately.

Oh, and if you were holding out for a V8-powered Bronco, then it’s bad news. Muscle Cars & Trucks spoke with Bronco Chief Engineer Eric Loeffler and Ford Global Product Manager Jeff Seaman about the idea. We have to manage the CO2 implications of the product. The way the federal requirements are now it’s all shadow area (footprint) based. If you look at the shadow area of a small off-road vehicle, it has a pretty high target from a government perspective in terms of CO2,” said Loeffler.

“If the customer experience was significantly enhanced with a Coyote engine, it would have been under serious consideration,” said Seaman. “In all honesty, that EcoBoost motor is damn good and when you get out of it you don’t say, ‘I wish I had a bigger engine.’”

So Ford doesn’t think the V8 would add much to the experience, and it would cost them a lot in emissions fines. Some bigger EcoBoost engines could be instore, but not a V8.

 

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