Bugatti Chiron Profilée Auctions for 9,7 Million Euro, Becomes Most Valuable New Car Ever

• This is a one-of-one special edition of the Chiron which is the last Bugatti powered by a W16 engine ever.

• The €9,792,500 winning bid made it the most expensive new car to ever sell at auction.

• This car features many unique details, such as its paint colour and its wheel design.

The record for the most expensive new car ever sold at auction was broken yesterday when the Bugatti Chiron Profilée crossed the block at an RM Sotheby’s event in Paris.

The winning bid reached 9,792,500 Euro (about $14,245,902 CAD), the highest sum ever spent on a brand new vehicle at auction.

This high value can be explained by the fact that the Chiron Profilée is a one-of-one special edition of the Chiron that represented the very last opportunity to buy a new Bugatti powered by the brand’s W16 engine.

Indeed, with the regular Chiron, the W16 Mistral, and the Bolide having all been sold out, production of this famous 8.0L Quad-turbo engine has been stopped.

In the Chiron Profilée, this powertrain generates 1,500 PS (1,479 horsepower) just like it does in the Chiron Pur Sport.

In addition to being the last sixteen-cylinder Bugatti, the Chiron Profilée benefits from a number of unique details that set it apart from the brand’s numerous other models and special editions.

For example, the wheel design which mimics the horseshoe front grille is exclusive to this one car, and so is its shade of silver paint, called Argent Atlantique.

The sweeping rear wing integrated into the body of the car is another distinctive feature and it serves a dual purpose since it provides both downforce to keep the car stable at high speeds and cooling for the mid-mounted engine.

Inside, this special edition is also the first Bugatti to be upholstered with a woven leather finish, but perhaps not the last.

Bugatti says that like the 1930s Type 46 Surprofilée with which it shares its name, the Chiron Profilée will have a place in the company’s history due to its record-breaking valuation.